Isle of Man and Philippines-based online sportsbook 12BET are the latest operator to launch its affiliate marketing and partnership programme utilising Income Access software.
Under the partnership, the affiliate programme for 12BET’s new European sports-betting offering will integrate with Income Access’ acquisition-tracking platform and will be managed by the company’s team of affiliate managers.
In May of this year, 12BET announced that it had re-launched its sports betting offering for European markets, as the operator gained a UK Gambling Commission (UKGC) operator license. 12BET management has further announced that it has re-vamped its online casino offering which will include a full suite of Microgaming games content.
The 12BET affiliate programme offers affiliates a revenue share commission structure. Affiliates will earn commissions of between 20% and 40%, depending upon the number of first-time depositing players they refer each month.
“Our affiliate programme will play a crucial part in driving acquisition for our new European sportsbook – it’s a great product, and Income Access along with our affiliate partners will be key in taking our brand to the next level,” said Rory Anderson, CEO of 12BET Europe. “In choosing Income Access, we have ensured that we’ll be working with the most experienced and well-respected affiliate management group in gaming.”
The 12BET affiliate programme will be managed by Income Access’ team of affiliate managers. They have over a decade’s experience managing affiliate programmes for European sports-betting brands.
“We’re excited to launch the managed affiliate programme for 12BET’s new European sportsbook and casino on our software,” said Nicky Senyard, founder and CEO of Income Access.
“12BET is a huge brand in the Asian market, and we hope that with our acquisition support via the affiliate channel it will also become a leader in the European space.”