As the game and data standards become more robust, it is becoming much safer for bookmakers to take bets on the esports market. On a W2-sponsored panel titled ‘Esports – A Safer Bet?’ on day two of Betting on Sports Europe – Digital 2020, panellists discussed whether bookmakers are becoming more comfortable with taking bets on esports. Paris Smith, CEO …
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Ben Cove joins Pinnacle as new CMO
Pinnacle has strengthened its marketing efforts after confirming that Ben Cove will join the company as its new Chief Marketing Officer. Under his newly formed role, Cove will oversee the company’s strategy to deliver its brand to the wider mainstream audience, offering insight into the strategic focus at Pinnacle as the bookmaker plans for 2021 and beyond. Commenting on the …
Read More »Minja Bolesnikov: “I think we are boring as an industry”
This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …
Read More »Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers
For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …
Read More »Danske Spil calls for esports makeover with Pinnacle Solution
Pinnacle Solution, the B2B unit of low margin bookmaker Pinnacle Sports secures its biggest esports partnership to date, announcing Denmark’s state-owned lottery operator Danske Spil as a new client of its full suite esports wagering platform. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership will see Danske Spil integrate …
Read More »ESI Digital – No Drama Please… Esports growth should be treated as business as usual
Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …
Read More »Adapting and evolving in the industry during COVID-19
Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …
Read More »Pinnacle enhances esports data output with Abios
Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …
Read More »Pinnacle lays out high ambitions for Swedish sportsbook return
Pinnacle has relaunched its low margin bookmaker services for the re-regulated Swedish online gambling marketplace, ending its two-year hiatus. Coinciding with last weekend’s start of the delayed Allsvenskan Swedish football season (14 June), Pinnacle arrived with a “full array of markets”. Recognised as one of the industry’s oldest online sportsbooks (founded in 1998), Pinnacle had secured its Spelinspektionen sports betting …
Read More »SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera
The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …
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