Pinnacle one of the industry’s oldest online bookmakers, seeks to leverage its in-house technology development capabilities combined with its market trading acumen to deliver an ‘unrivalled sportsbook service’ for its B2B customers.
For its initial launch, the Pinnacle Solution will offer a website API and turnkey solution. Furthermore, the Pinnacle Solution will offer optimised trading services for esports.
Pinnacle management states that its B2B platform will look to exploit the firm’s understanding of low-margin sportsbook trading, which has set the legacy bookmaker apart from its market competitors.
Updating the industry, Pinnacle Chief Executive Paris Smith commented on the launch of the firm’s B2B arm;
“After 20 successful years in the gaming industry, the launch of our B2B platform is the start of another exciting chapter in the history of Pinnacle,”
“We’re known for risk management and eSports, and now others in the industry can benefit from our expertise instead of trying to compete with them.”
Pinnacle Chief Operating Officer Jane Guan backed Smith’s comments adding: “The potential for growth with Pinnacle Solution is something everyone within Pinnacle is really excited about. Our reputation in the industry shows that we have an outstanding product and we can’t wait to start delivering these solutions to the market.”