The global pandemic has shown the value of esports as a wagering discipline. Yet beyond Covid circumstances, can betting break with tradition and develop real esports propositions engaging with a new generation of customers? Scott Longley analyses the cultural and technological adjustments that betting incumbents will face in their next multi-billion £/$/€ field of play… Traditional sport has come rushing …
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Pinnacle will strengthen its commitment to social responsibility after signing a new partnership with Sumsub, an identity verification platform that covers the compliance disciplines of KYC, KYB and AML. Through the new agreement, Sumsub will support the operator in streamlining its onboarding customer procedures fulfilling key compliance requisites across multiple jurisdictions, as well as helping ‘protect their users from unnecessary …
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Triggy AB has teamed up with Pinnacle to launch a new branded live score app for the operator which will help drive both customer acquisition and retention. Through the ‘Pinnacle Live Soccer Scores’ app, players will be able to follow games and teams to get personalised, relevant push notifications. Björn Nilsson, co-founder at Triggy AB, commented: “The release of ‘Pinnacle …
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Day two of the SBC Digital Summit CIS kicked off with a range of C-level perspectives on CIS market developments and objectives for the gaming market. Opening panel discussions, Simon Westbury, Head of Sales for Digitain, probed panelists on whether industry incumbents could form a comprehensive strategy to tackle a region of diverse conflicts and contrasts in the CIS, where …
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As the game and data standards become more robust, it is becoming much safer for bookmakers to take bets on the esports market. On a W2-sponsored panel titled ‘Esports – A Safer Bet?’ on day two of Betting on Sports Europe – Digital 2020, panellists discussed whether bookmakers are becoming more comfortable with taking bets on esports. Paris Smith, CEO …
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Pinnacle has strengthened its marketing efforts after confirming that Ben Cove will join the company as its new Chief Marketing Officer. Under his newly formed role, Cove will oversee the company’s strategy to deliver its brand to the wider mainstream audience, offering insight into the strategic focus at Pinnacle as the bookmaker plans for 2021 and beyond. Commenting on the …
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This year has seen a seismic shift in the sports betting landscape. Retail in Europe at times became temporarily null and void, whilst operators have had to adapt to new sectors in order to provide a market for their punters when live-sport was unavailable. Speaking at SBC Summit Barcelona – Digital’s ‘Future Landscape of Sports Betting’ panel Minja Bolesnikov, CEO, …
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For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …
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Pinnacle Solution, the B2B unit of low margin bookmaker Pinnacle Sports secures its biggest esports partnership to date, announcing Denmark’s state-owned lottery operator Danske Spil as a new client of its full suite esports wagering platform. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership will see Danske Spil integrate …
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Esports has been one of betting’s rising markets following the global health pandemic. Whilst live sports were abruptly postponed, competitive gaming became a major player by simply shifting from an offline environment to online tournaments. However for some of esports’ biggest betting operators, the attitude towards this rise has been fairly relaxed, partly due to the expectation that competitive gaming …
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