Tag Archives: pinnacle

Adapting and evolving in the industry during COVID-19

Speaking on the second day of CasinoBeats Malta Digital, Paris Smith, CEO of Pinnacle, claimed that ‘every crisis is an opportunity’ as she explains how her company evolved at the start of the COVID-19 crisis. As part of the Leaders’ Panel, Smith went on to praise her ‘loyal’ and ‘dedicated’ staff and how there have been lessons learned from the …

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Pinnacle enhances esports data output with Abios

Pinnacle has strengthened its esports data output after adding Abios to its growing list of suppliers. As part of the agreement, Abios will supply the online bookmaker with enriched data in order to boost the firm’s esports offering. This includes developing its data portfolio to provide its customers with a greater selection of odds across a range of titles and …

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Pinnacle lays out high ambitions for Swedish sportsbook return

Pinnacle has relaunched its low margin bookmaker services for the re-regulated Swedish online gambling marketplace, ending its two-year hiatus.     Coinciding with last weekend’s start of the delayed Allsvenskan Swedish football season (14 June), Pinnacle arrived with a “full array of markets”. Recognised as one of the industry’s oldest online sportsbooks (founded in 1998), Pinnacle had secured its Spelinspektionen sports betting …

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SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera

SBC Magazine

The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …

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SBC Digital Summit: Esports betting can complement traditional sports – Parimatch

The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it.  Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …

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Pinnacle backs FLASHPOINT CS:GO league

Online sportsbook Pinnacle has been revealed as the official betting operator for Counter-Strike: Global Offensive’s (CS:GO) newest competitive league, FLASHPOINT. The collaboration, a first for the competition, sees Pinnacle sponsor featured matches during pre-show activities and provide match odds for in-play betting. Paris Smith, CEO of Pinnacle, commented: “Pinnacle’s passion for esports over the last decade has driven us to …

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Askott Entertainment and Pinnacle agree strategic partnership

Aquarius - Handshake - Hand holding on black background

Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming. This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers. It already offers a wide coverage of esports betting markets, streamer betting and …

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Paris Smith, Pinnacle: Working both sides of the betting business

Pinnacle

“We know better than to stand still in the betting industry,” said Pinnacle CEO Paris Smith, as she reflected on a year of big changes for the company on both the B2B and B2C side. As 2019 draws to a close, we spoke to her about Pinnacle’s B2B market entry and the key benefits of this new ‘Pinnacle Solution’ – …

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Richest ever speaker line-up makes Betting on Sports the must-attend gambling industry event

Betting on Sports 2019 Final Agenda

Over 70 hours of expertise from nearly 300 speakers await visitors to this month’s Betting on Sports conference, making it the must-attend event for everyone in the sports betting and igaming sectors. Industry leaders sharing their invaluable knowledge as part of a packed programme for the event at Olympia London on 17 – 20 September include no less than 70 …

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Pinnacle launches its new vision with ‘Future View’ upgrade

Low-margin bookmaker Pinnacle has enhanced its all-round customer engagement capacities by launching its ‘Future View’ website, an initiative it states will act as the company’s ‘foundation for future growth’. Marked as a core project undertaken for 2019, the Future View website offers Pinnacle customers an optimised desktop and mobile experience catering for deeper engagement delivered through enhanced personalisation features. Paris …

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