Tag Archives: pinnacle

Yggdrasil agrees Pinnacle deal

BetBright

Yggdrasil Gaming has agreed a deal to supply Pinnacle with its content and promotional tools. The deal with the online gaming operator will see popular Yggdrasil titles, such as Jungle Books and Pumpkin Smash, made available to its customers for the first time. To help support and promote the slots Pinnacle will be granted access to Boost, its collection of …

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Pinnacle races into the world of sporting sponsorship

Pinnacle has taken its first steps into sports sponsorship with a deal to support Algarve Pro Racing Team in the 2018 European Le Mans Endurance Series. As part of the partnership, Pinnacle’s logo will be placed on the flanks of the 600 Horsepower, 900kg Ligier JS P217, the new spec car first introduced in 2017.   Commenting on the partnership …

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Pinnacle relaunches ‘feature-packed’ eSports betting Hub

Seeking to become the leading destination for eSports betting, Curacao/ Malta-licensed online sportsbook Pinnacle (Pinnacle.com) has announced the relaunch of its dedicated ‘eSports Hub’. First launched in 2015, Pinnacle’s ‘eSports Hub’ was developed as a specific portal for eSports betting consumers. Having revamped its product, Pinnacle development states that it wants to ‘raise the bar for gaming’s most dynamic sector’ Commenting …

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Industry big hitters make the shortlists for SBC Awards 2017

SBC Awards - shortlists

Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …

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Tickets on sale for the betting industry’s end of year celebration

tickets - SBC Awards

Single tickets and part tables are now available for booking ahead of this year’s new look SBC Awards, which takes place on Tuesday 5 December in central London. More than 500 people will be at The Artillery Garden at the HAC, a stunning UK capital city venue, for the presentation of the 17 Supplier awards and 11 Operator/Affiliate awards. Guests …

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BetRegal diary – Defining our acquisition strategy

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

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The SBC Awards provides the perfect Christmas party in London

Christmas - SBC Awards

The sports betting industry is gearing up for its annual celebration at the SBC Awards, held on Tuesday 5 December at The Artillery Garden in central London, which doubles up as the perfect Christmas party for everyone involved in the sector. The presentation of 17 Supplier awards, 11 Operator/Affiliate awards and three SBC Sports Betting Hall of Fame inductees might …

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BetRegal diary – Defining our go to market strategy

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …

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Biggest ever Betting on Sports gets 96.7% seal of approval

Betting on Sports

SBC Events has expressed its delight at the feedback from Betting on Sports, after 96.7% of visitors to the conference said they would recommend it to a colleague. A post event survey, sent to the 1,300 registered #boscon2017 delegates, also found that 94% rated the networking opportunities at the event as ‘Very Good’ or ‘Excellent’. This included praise for the …

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SBC Events breaks attendance records with second Betting on Sports

Betting on Sports

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …

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