Tag Archives: pinnacle

‘Honest Appraisals’… Harry Lang launches Brand Architects marketing consultancy

Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders. Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and …

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Betting on Football 2018 takes shape with new speakers and exhibitors

#bofcon2018 speakers

Leading speakers from across the industry have signed up to Betting on Football 2018 (20-23 March), while 70% of the exhibition space at Stamford Bridge has already been sold. The list of confirmed speakers includes Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann, Mr Green CEO Jesper Kärrbrink, Pinnacle CEO Paris Smith, Veikkaus Senior Vice President Jari Vahanen, …

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Pinnacle – Continuing to thrive as an eSports operator

Throughout 2017, the popularity of eSports as a betting product continued to increase to unprecedented levels, with operators now paying a greater level of focus to the eSports element of their sportsbooks. Benjamin Cronin, Content & Social Media Manager at Pinnacle spoke to SBC after an extremely successful 2017, that saw it continue its strong presence within the world of …

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Kiron Interactive agrees Pinnacle partnership

Virtuals provider Kiron Interactive has put pen to paper on a new partnership with online operator Pinnacle. Under the terms of the agreement, Kiron will make its online bet management platform, Betman Online, available to the operator through the Iforium platform. As well as this, Pinnacle customers will be able to play Kiron’s full gaming portfolio, including its diverse catalogue …

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Business Briefs – featuring loopholes, knockouts and whip cracks

Copyright: zerbor / 123RF Stock Photo

This latest edition features a returning gaming congress, partnerships, expansions and huge fines being issued in the USA. Atlantic City to train youths Fifteen minority youths in Atlantic City are to receive speciality construction based training, courtesy of a new 12 week initiative. Upon completion a jobs connection with Hard Rock Hotel and Casino will be made, with the company’s …

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bet365 lands fourth consecutive bookmaker of the year award at SBC Awards

SBC Awards

Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …

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Hall of Fame entry for Paris Smith, Fred Done and Vigen Badalyan

Hall of Fame

Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …

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Yggdrasil agrees Pinnacle deal

BetBright

Yggdrasil Gaming has agreed a deal to supply Pinnacle with its content and promotional tools. The deal with the online gaming operator will see popular Yggdrasil titles, such as Jungle Books and Pumpkin Smash, made available to its customers for the first time. To help support and promote the slots Pinnacle will be granted access to Boost, its collection of …

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Pinnacle races into the world of sporting sponsorship

Pinnacle has taken its first steps into sports sponsorship with a deal to support Algarve Pro Racing Team in the 2018 European Le Mans Endurance Series. As part of the partnership, Pinnacle’s logo will be placed on the flanks of the 600 Horsepower, 900kg Ligier JS P217, the new spec car first introduced in 2017.   Commenting on the partnership …

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Pinnacle relaunches ‘feature-packed’ eSports betting Hub

Seeking to become the leading destination for eSports betting, Curacao/ Malta-licensed online sportsbook Pinnacle (Pinnacle.com) has announced the relaunch of its dedicated ‘eSports Hub’. First launched in 2015, Pinnacle’s ‘eSports Hub’ was developed as a specific portal for eSports betting consumers. Having revamped its product, Pinnacle development states that it wants to ‘raise the bar for gaming’s most dynamic sector’ Commenting …

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