Tag Archives: PA Betting Services (PABS)

PABS & BetMakers unveil platform to streamline racing content

SBC News PABS & BetMakers unveil platform to streamline racing content

PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.  The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …

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Timeform signs new B2B deal with PA Betting Services

SBC News Timeform signs new B2B deal with PA Betting Services

PA Betting Services (PABS) has been chosen as the official supplier and managing partner of B2B services for sports data and content provider Timeform. Timeform’s brand is recognised for the provision of premium horse racing content, insight and editorial, with over 50 years of experience in British racing.  Some of Timeform’s staples include Race Verdicts, Star Ratings, 1-2-3 predictions and …

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PABS finds latest client in ‘up-and-comer’ Midnite

GiG tech deal

Betting market newcomer Midnite has sought to enhance its horse racing wagering offering by partnering with PA Betting Services (PABS). The company, which styles itself as a ‘next-generation betting platform’ and has been described as an ‘up-and-coming’ operator by its new partner, will leverage PABS’ horse racing betting data. Midnite aims to provide its users with ‘accurate, timely, and official …

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PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services acquires iRaceMedia for stronger Asian foothold

PA Betting Services’ (PABS) global reach has been extended via a takeover of Asia-facing horse racing data company iRaceMedia. The price of the acquisition has not been disclosed, but terms of the takeover state that iRaceMedia will continue to operate as a standalone business under Steve Levar, its Founder and CEO. PABS’s primary motive for acquiring Singapore-based iRaceMedia is to …

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PA Betting Services continues to back Oddschecker horse racing

PA Betting Services continues to back Oddschecker horse racing

Oddschecker has renewed its partnership with PA Betting Services (PABS) to continue leveraging the latter’s data and content services for horse racing. The five-year contract renewal will include race verdicts, comments and tips via the PABS racing distribution platform for domestic fixtures to support Oddschecker’s services around the sport. A leading odds comparison site serving the UK and international markets, …

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Betsson diversifies horse racing content partnership with PABS

SBC News Betsson diversifies horse racing content partnership with PABS

PA Betting Services (PABS) and Betsson have formed a new agreement for the supply of horse racing content into its online sportsbooks. The Nasdaq Stockholm-listed operator will receive editorial content for domestic horse racing, including race verdicts, comments, and tips delivered through PABS’ distribution platform.  Keiron Muir, Account Director at PA Betting Services, stated: ”We are pleased to be the …

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PA Betting Services clinches third major deal of 2023 as Flutter renews racing contract

PA Betting Services clinches third major deal of 2023 as Flutter renews racing contract

PA Betting Services (PABS) has extended its partnership with Flutter Entertainment, providing its horse and greyhound racing content services to the firm’s full sportsbook portfolio. The renewal of PABS’ contract with the FTSE100 sports betting and gaming group will see the long-running partnership continue until 2028, supporting the Paddy Power, Sky Bet, Betfair, Sportsbet and Sporting Life brands. Over 50,000 fixtures …

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