SBC News Voice of the Sports Betting Industry
Oddschecker has renewed its partnership with PA Betting Services (PABS) to continue leveraging the latter’s data and content services for horse racing.
The five-year contract renewal will include race verdicts, comments and tips via the PABS racing distribution platform for domestic fixtures to support Oddschecker’s services around the sport.
A leading odds comparison site serving the UK and international markets, Oddschecker has been working to enhance its product offering of late, notably embracing gamification with Low6 prior to renewing its partnership with PABS.
Jamie Pinner, VP of Marketing at Oddschecker Global Media, said: “PA Betting Services are a key partner who we know we can rely on to deliver quality and reliable horseracing content. We are pleased to be partnering once again with such a well-respected supplier.”
Part of the PA Media Group, PA Betting Services is a provider of data, editorial and page-ready services to licensed betting operators, and horse racing is one of the company’s key areas of focus.
The brand further strengthened its racing product in June of this year via a renewal of its contract with the Racecourse Media Group (RMG), securing continued access to racing data from prominent races, including the Cheltenham Festival and Grand National.
Notable PABS partners include Betsson, William Hill, Flutter Entertainment, Smarkets and DAZN Bet – all of which either renewed or signed first-time contracts this year – as well as other sports entertainment players such as fantasy sports platform No House Advantage, and newly-renewed Oddschecker.
Keiron Muir, PABS Account Director, remarked: ”We are delighted to be extending our partnership with such an esteemed brand for a further five years. We are looking forward to working together on future collaborations and will continue to support Oddschecker’s global coverage and growth.”
