Tag Archives: optimove

Just 8% of England fans backing Three Lions glory

Copyright: macniak / 123RF Stock Photo

With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …

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Optimove acquires email-focused marketing brand DynamicMail

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

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Betting on Football delivers blueprint for player props perfection

Betting on Football

Perform Group and Sky Bet will join forces at this week’s Betting on Football (20-23 March) to expose what’s changed to drive the boom in betting on player and team stats. Featuring SVP of Perform Betting Shane Gannon, Sky Bet Head of Trading Andy Wright and Opta Chief Analyst Duncan Alexander, ‘Opta and Sky Bet’s blueprint for player props perfection’ …

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12BET ups customer engagement dynamics with Optimove

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …

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OtherLevels secures deal with gaming app developer Gametech

OtherLevels Inc, an enterprise digital messaging platform, is pleased to announce a new deal with Gametech Ltd. Gametech has chosen OtherLevels to incorporate messaging capabilities into its portfolio of mobile apps, including Nenx, ProOptions, and other exciting products currently under development. Gametech will be using the OtherLevels platform to implement push notifications, messages sent from a centralised server to a …

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