Optimove expands in ‘flourishing’ South African market with Amelco

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco.

As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels.

Its integrated Customer Data Platform, AI orchestration engine, and other features have been optimised to increase ‘loyalty and retention’ while monitoring the impact of player interactions.

Optimove highlighted that it has delivered brands an average 33% increase in customer lifetime value.

Dan de Souza, Director of Partnerships at Optimove, stated: “As the igaming market continues to flourish in South Africa, it becomes paramount for operators to seize every opportunity to make a lasting impact. 

“We recognise the significance of this pivotal stage in the market’s growth. Our market-leading CRM Marketing solution empowers South African operators to stay one step ahead of the competition by putting players at the heart of every marketing action. 

“By prioritising player-centric strategies, operators will elevate player retention, foster player loyalty, and maximise player lifetime value, enabling them to thrive in this dynamic and burgeoning market.”

Already providing solutions for bet365 and Betfred among others, Optimove has suggested that its expansion into the area is one that could ‘potentially play a factor in growing the South African igaming market’.

“Optimove’s CRM Marketing solutions have proved invaluable for our joint clients in South Africa,” added Brandon Walker, Business Development Manager at Amelco. 

“In this fast-paced industry and rapidly growing market, Optimove allows operators to understand what’s happening and react in real-time with the ideal message at the right time. Our joint clients have seen great benefits and fantastic ROI in terms of elevated retention rates and increased player LTV.”