Tag Archives: optimove

Altenar secures ‘game-changer’ operator partnership with Optimove

SBC News Altenar secures ‘game-changer’ operator partnership with Optimove

Altenar has formed a partnership with CRM marketing platform Optimove to deliver personalised product recommendations via its Opti-X widgets.  This deal aims to bolster the sportsbook and iGaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development.  Charlie Williams, Commercial Director at Altenar, stated: “This partnership is a game-changer for our …

Read More »

Optimove partners with 888AFRICA for enhanced growth and player retention

SBC News Optimove partners with 888AFRICA for enhanced growth and player retention

Optimove has partnered with 888AFRICA to strengthen its footprint in the African continent.  888AFRICA is part-owned by 888 Holdings PLC which has a presence in the Democratic Republic of Congo, Tanzania, and Mozambique through the 888bet and 888bets brands, together with BetLion in Zambia.  Peter Miles, Director of Sales at Optimove, commented: “We are honoured to have been selected as …

Read More »

Kindred’s Unibet signs up Optimove as exclusive CRM partner

SBC News Kindred’s Unibet signs up Optimove as exclusive CRM partner

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities.  The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.  Through Optimove’s CRM Marketing solution, Kindred will be able to “measure and attribute …

Read More »

SBC announce iGaming Daily partnership with Optimove

igaming daily podcast by sbc media now in partnership with Optimove

Industry leading media organisation SBC Media has announced a long-term partnership with Optimove, the number one CRM marketing solution for the igaming industry for its flagship podcast, iGaming Daily.  Launched in April 2023, iGaming Daily is a daily news and insight podcast hosted by and starring a rotating cast of SBC Media’s editorial industry experts, and covers the biggest news …

Read More »

Optimove expands in ‘flourishing’ South African market with Amelco

SBC News Optimove expands in ‘flourishing’ South African market with Amelco

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

Read More »

Optimove enhances Pulse marketing tool with added KPIs and benchmarks

optimove

Optimove has enhanced its multi-vertical betting and igaming offering with the launch of an upgraded version of its Pulse solution. Pulse was first launched in 2019 as a benchmark for igaming firms to assess marketing KPIs, strengths and weaknesses. The London-based firm states that it has updated Pulse with a new design and enhanced interface to generate insights, benchmarks and …

Read More »

Optimove secures bet365 partnership to drive marketing performance

SBC News Optimove secures bet365 partnership to drive marketing performance

CRM marketing solution provider Optimove has secured its latest major betting partnership, signing an agreement with bet365. The Stoke-based international betting operator is undertaking a ‘strategic investment’ in scaling retention marketing efforts and maximising player lifetime value, identifying both as growth drivers for its business. Terms of the partnership – the first time bet365 has collaborated with a third-party vendor …

Read More »

Crème de la crème of the sports betting and gaming industry celebrate success at SBC Awards North America 2022

SBC News Crème de la crème of the sports betting and gaming industry celebrate success at SBC Awards North America 2022

DraftKings, Entain, BetMGM, Catena North America, Caesars Sportsbook, Better Collective, Sportradar and White Hat Gaming were among the companies to celebrate victories at last night’s SBC Awards North America 2022 ceremony at Pier Sixty, Manhattan. The prestigious ceremony was hosted by YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 27 operator, affiliate, supplier and payment and compliance …

Read More »

Optimove acquires AI top dog Graphyte

SBC News Optimove acquires AI top dog Graphyte

Optimove has acquired automated personalisation studio Graphyte, with a view of bolstering the personalisation and machine learning capacities of its CRM marketing platform for igaming and sports betting.  Founded by former Ladbrokes engineer Damian Evans in 2018, Graphyte is a London-based engineering studio that has specialised in building customised real-time personalisation tools for industry incumbents.  Since its establishment, Graphyte has …

Read More »

NSoft provides its operators Optimove’s CRM marketing solution

SBC News NSoft provides its operators Optimove’s CRM marketing solution

NSoft has partnered with Israel-based CRM Marketing company, Optimove, to provide the company’s operations to its users. The collaboration has seen international betting and igaming supplier fast-track the integration with Balkan Bet, which is a long-time NSoft client already leveraging Optimove’s AI-mapped CRM journeys. Dubravko Simic, SVP of Sales and Business Department at NSoft, commented: “We are committed to offering …

Read More »