Tag Archives: optimove

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In the concluding portion of a latest SBC News roundtable, the role of personalisation in acquisition and retention, as well as how the industry can …

The increasing cost of user acquisition has proven to be a critical pain point for many across the sports betting ecosystem, with the addition of FTDs proving to be an increasingly challenging and costly exercise. In a two-part SBC News roundtable special, a quartet of industry experts will share their insights on the current state of user acquisition in the …

Optimove has appointed Adi Dagan as Senior Director of Partnerships of the CRM marketing solutions firm. Described as a seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.   He brings over two decades of experience scaling online businesses and building partnerships.  Pini Yakuel, CEO of Optimove, commented, “We …

Motti Colman, VP of Revenue and Gaming at Optimove, details the CRM expert’s amplified focus on capturing AI-driven personalisation and gamification innovations for customers, providing a true single view of real-time customer engagements. At the SBC Summit in Lisbon, Colman and Optimove will be showcasing their new Target Group Discovery tool, which leverages AI for precise audience segmentation to enhance …

Optimove has inked two new partnerships with Captain Up and Gamanza Engage for the launch of an AI-orchestrated gamification solution.  Being no stranger to AI, Optimove will leverage its expertise to unlock the entire customer journey for igaming and sports betting providers together with Captain Up and Gamanza.  Pini Yakuel, CEO of Optimove, commented: “These partnerships are the first to …

Optimove has announced a deal with 4Play Gaming – an igaming platform for casino sites and sportsbooks. The partnership aims to ‘revolutionise’ user experiences and operational efficiency for online gaming operators globally.  4Play’s Global Director of Partnerships, Dan de Souza, commented: “Combining 4Play Gaming’s state-of-the-art platform with Optimove’s CRM Marketing Platform empowers gaming operators to improve user experiences, increase engagement, …

CRM marketing solution provider Optimove has become an official member of the European Lotteries Association (EL).  An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing.  Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards of …

CRM marketing solution provider Optimove has revealed the latest insights on bettors’ wagering intentions for Euro 2024.   The report comes from its analytical research arm Optimove Insights, and examines the wagering and communication preferences of the average European customer – providing valuable data for sports betting providers.  Looking at the numbers, more than half of bettors (58%) show active betting …

CRM marketing solution provider Optimove has launched its dedicated benchmark tool ahead of EURO 2024 and Copa America 2024.  Called iGaming Pulse, the tool is available to Optimove igaming and sports betting clients and provides daily access to country-specific, industry-wide benchmarks and key performance indicators (KPIs). Of importance, the data provided covers statistics from the preceding five weeks at any …

As the biggest European national football tournament knocks on the door, iGaming Daily sat down with Optimove to discuss the right approach for the sports betting industry towards customer retention.  Ahead of the Euros 2024, Ted Orme-Claye, Editor of Insider Sport, was joined by Jonathan Inbar, Director of Strategic Services, and Jon Collins, Strategic Services Team, both of Optimove, to …