Tag Archives: optimove

SBC-QT: What industry innovations are we looking for?

This year’s Betting on Football is fast approaching, with only five days to go before the event kicks off at Stamford Bridge from 19-22 March. We have been catching up with our event sponsors to discuss a range of topics such as industry innovations and the relationship between betting and football. In the run up to #bofcon as part of …

Read More »

Optimove: Targeting the doubters, believers & difference makers

Omer Liss is the Research Lab Team Leader at Optimove, a customer retention specialist which empowers those active in the gaming industry to exhibit ‘emotional intelligence’ when communicating with their customers. Having worked with Optimove clients for several years, Liss has concluded that marketing managers who work for multi-product brands can be divided into three personas. Here, he discusses these …

Read More »

Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

Read More »

Optimove launches free-to-use benchmark platform

Optimove - Patron, feminism; female customer care, protection, customer personalization, individual customer, CRM, social customer service, customer retention, customer relationship, care for employees, marketing niche segmentation concepts.

Optimove has announced the launch of iGaming Pulse, an industry benchmark platform for the gaming sector which enables operators to assess their overall performance against industry-wide key performance indicators. The free-to-use platform helps operators to gain a clearer understanding of how their KPIs compare against the rest of the industry, broken down by geography and game type. This type of …

Read More »

The World Cup’s Finest with Optimove’s Motti Colman

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Motti Colman, Director of New Business at Optimove, who addresses a belief that Paul Gascoigne was going to …

Read More »

Just 8% of England fans backing Three Lions glory

Copyright: macniak / 123RF Stock Photo

With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …

Read More »

Optimove acquires email-focused marketing brand DynamicMail

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

Read More »

Betting on Football delivers blueprint for player props perfection

Betting on Football

Perform Group and Sky Bet will join forces at this week’s Betting on Football (20-23 March) to expose what’s changed to drive the boom in betting on player and team stats. Featuring SVP of Perform Betting Shane Gannon, Sky Bet Head of Trading Andy Wright and Opta Chief Analyst Duncan Alexander, ‘Opta and Sky Bet’s blueprint for player props perfection’ …

Read More »

12BET ups customer engagement dynamics with Optimove

Seeking to bolster its customer retention, insights and engagement dynamics, Isle of Man and Philippines-based online sportsbook 12BET has appointed Optimove as its ‘customer marketing operations partner’. Utilising Optimove’s industry-tailored customer analytics and insights tools, 12BET will seek to enhance its customer activity, conversion, messaging and overall engagement across its digital verticals. Updating stakeholders, Rory Anderson Spokesman for 12BET states: …

Read More »

OtherLevels secures deal with gaming app developer Gametech

OtherLevels Inc, an enterprise digital messaging platform, is pleased to announce a new deal with Gametech Ltd. Gametech has chosen OtherLevels to incorporate messaging capabilities into its portfolio of mobile apps, including Nenx, ProOptions, and other exciting products currently under development. Gametech will be using the OtherLevels platform to implement push notifications, messages sent from a centralised server to a …

Read More »