SBC News Voice of the Sports Betting Industry
Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand.
This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players to match up with the pro-gamer strategies and tactics to maximise their points and win cash prizes.
The platform has been developed by a group of gaming enthusiasts to deliver a totally unique and new fantasy gaming experience for sports bettors and gamers. Tokipot’s Live Fantasy product offers players the opportunity to place their picks during live games and throughout the season by day, week or month.
Karen Yates, a director of Lord of the Pot (LOTP), said: “We are very excited to have AffiliateINSIDER’s experienced digital marketing team on board to help us develop and launch our affiliate program. They have an incredible amount of affiliate marketing and digital know-how across the iGaming industry, that we are confident we can leverage to help us build a tailor-make a successful affiliate program for many global affiliate partners.”
AffiliateINSIDER and Tokipot will shortly roll out what it is describing as a ‘robust affiliate program strategy’ supported by leading technology providers such as Pragmatic Solutions, Optimove and integrated payments provider Payment IQ. Tokipot says that this set-up will provide effective customer conversion and fast accurate payments, along with proprietary developed gaming software to support the new product launch.
Lee-Ann Johnstone, founder of AffiliateINSIDER, added: “AffiliateINSIDER has built a strong reputation for delivering key affiliate marketing strategies for clients who want to launch successful innovative affiliate programs worldwide. Our team is adept at working with clients who are disrupting and creating new engaging experiences for affiliates to promote. We are looking forward to helping Tokipot deliver a successful affiliate program launch.”
By integrating both companies’ product development and affiliate marketing and iGaming expertise, the collaboration will seek to deliver a trusted affiliate program that competes with traditional fantasy and sports betting brands. The affiliate program launch is scheduled to take place this month.
