Bet-at-home adopts full EveryMatrix tech stack for long-term vision

EveryMatrix’s partnership with one of its longest-running clients, Germany-based operator bet-at-home AG, has been enhanced with the integration of the supplier’s full tech stack.

The agreement sees the operator adopt the OddsMatrix sportsbook platform and EveryMatrix’s turnkey solution, which includes a casino platform, player management, payments module and affiliate software.

By utilising its Malta-based supplier partner’s full solution, bet-at-home aims to boost revenue and efficiencies across all of its active markets, including Germany. The company has been lauded by EveryMatrix as one of its ‘largest sports clients in both revenue and brand value’. 

Marco Falchetto, CEO of AG, remarked: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.

“We are very pleased and proud with the results of our joint efforts with a new, intuitive, and extremely appealing website powered by EveryMatrix.

“The work between both teams in the last few months has been a real pleasure to be a part of for everyone involved. This has been a highly demanding project and EveryMatrix has proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together.”

A Frankfurst-listed enterprise, bet-at-home has experienced a downturn of late according to FL Entertainment, the majority shareholder in the business. However, the group remains confident of its prospects, particularly in Germany.

The company went live with EveryMatrix’s sportsbook solution back in February, and in the months since has launched a new betting and gaming platform. 

Central to the new arrangement between the operator and supplier announced this week is EveryMatrix’s GamMatrix platform unit, which covers technical compliance requirements such as external and responsible gambling limits, multi-wallet, taxation and legislation services.

Ebbe Groes, Group CEO of EveryMatrix, added: “This has been a big effort from hundreds of our experts across multiple global teams. The initial launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted igaming suppliers.

“I’d like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”

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