Betting enters a new decade, in which its product propositions and engagement capacities will be yet again tested by changing consumer demands. Facing disruptions, SBC spoke to Smita Saxena Founder and CEO of Stanza, a fast-growth Silicon Valley enterprise seeking to revolutionise all dynamics related to user scheduling and time-keeping. Stanza has proven its engagement dynamics for US sports leagues …
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Sports leagues and governing bodies have emphasised the distribution of their data rights through ‘official partnerships’, sanctioned by chosen tech partners. Adjusting to digital disruptions across all media and entertainment verticals, the debate on sports data rights should not be handled as a black-or-white matter… ________________ Arguments over sports data – who owns it, who distributes it, who uses it …
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Stockholm-listed Kindred Group Plc has confirmed that its flagship Unibet sportsbook subsidiary has been syndicated as an NBA wagering partner for US wagering markets. The approval will allow Unibet’s US operations to access NBA data and statistics, enhancing its basketball inventory for customers wagering within regulated US states. A busy 2019 has seen Unibet launch its first US online sportsbook property …
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As US betting approaches the final straight of its first full year in operations, SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda – ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …
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Australian ASX gambling group Tabcorp Holdings has announced a major coup for its TAB sportsbook subsidiary, which has become the official Australia broadcast and betting operator for the NBA. Securing a multi-year agreement, TAB is set to broadcast ‘NBA TV’ across its digital platforms and 4,400 retail venues. Confirming the partnership Scott Levy, Executive VP of NBA Asia, said: “Tabcorp’s extensive …
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Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …
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Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients. The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines. Expanding the product’s range, Betgenius adds the NFL and NBA …
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New Jersey lawmakers have cleared the path for Golden Nugget to take bets on NBA games after lifting restrictions on owners of a professional sports team. The New Jersey State Senate has passed Bill A5463, which reverses a ban on such owners from accepting wagers on that team’s sport. In the Garden State, this applied to Golden Nugget owner Tilman …
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Sportradar is the first industry supplier to hold data distribution deals with each of the ‘big four’ US sports leagues – the NFL, NBA, MLB and NHL – after extending an existing deal with the NFL, the last of the four to approve the sale of official data to legal bookmakers. Key additions to the existing partnership include exclusive distribution …
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NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador. As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …
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