Tag Archives: NBA

Tabcorp boosts TAB broadcast capacity with NBA TV deal

SBC News Tabcorp boosts TAB broadcast capacity with NBA TV deal

Australian ASX gambling group Tabcorp Holdings has announced a major coup for its TAB sportsbook subsidiary, which has become the official Australia broadcast and betting operator for the NBA. Securing a multi-year agreement, TAB is set to broadcast ‘NBA TV’ across its digital platforms and 4,400 retail venues. Confirming the partnership Scott Levy, Executive VP of NBA Asia, said: “Tabcorp’s extensive …

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Brazil’s National Basketball League unites with Genius Sports

SBC News Brazil’s National Basketball League unites with Genius Sports

Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …

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Betgenius evolves BetBuilder adding NFL & NBA provisions

SBC News Betgenius evolves BetBuilder adding NFL & NBA provisions

Betgenius has announced the ‘next evolution’ of its BetBuilder product, adding greater market variety and control of pre-match betting inventory for sportsbook clients. The sports data technology group continues to enhance its BetBuilder vertical in partnership with next-generation sportsbook software supplier Sportcast, bringing new innovations to industry ‘Request-a-Bet’ standard disciplines. Expanding the product’s range, Betgenius adds the NFL and NBA …

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Fun88 signs Kobe Bryant as new brand ambassador

SBC News Fun88 signs Kobe Bryant as new brand ambassador

NBA legend Kobe Bryant has been picked to represent Asian betting operator, Fun88, as the company’s new brand ambassador.  As part of the new role, Bryant will work alongside Fun88 to promote the brand across a number of key markets, including Asia and Europe. Michelle Kendricks, FUN88 branding director, praised the new agreement: “We welcome Kobe Bryant to the FUN88 …

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NBA forms first virtual games partnership with Highlight Games

SBC News NBA forms first virtual games partnership with Highlight Games

Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …

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Optimove: Year-round engagement counters post-tournament drop off

SBC News Optimove: Year-round engagement counters post-tournament drop off

According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …

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Romain Vez hired as Genius Sports’ global basketball lead

SBC News Romain Vez hired as Genius Sports' global basketball lead

Genius Sports has appointed Romain Vez to head up the company’s global basketball strategy, significantly enhancing the data supplier’s senior team. Vez will be tasked with overseeing the management and expansion of Genius Sports’ partnerships with over 250 basketball leagues and federations worldwide. Commenting on his new position, Vez stressed: “Genius Sports has an unrivalled reputation for delivering major digital …

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Sportradar: Embracing the “next generation” for collecting sports data

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A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …

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