Sportradar nets NBA real-time data & statistics global distribution partnership

screen-shot-2016-09-22-at-14-18-47The NBA has announced a multiyear global data and statistics distribution agreement with Sportradar and Second Spectrum.

Restructuring its data, insights and analysis infrastructure, the NBA will implement a new Sportradar and Second Spectrum developed state-of- the-art league-wide player tracking system.

Beginning season 2017/18 the partnership will further see Sportradar become the official ‘Global Distributor’ of real-time NBA league and match statistics.

Securing the rights, Sportradar governance stated it would make statistical information for the NBA, WNBA and NBA Development League ‘more widely available than ever before’, delivering data to fans, teams, media and other stakeholders in more than 80 countries and territories.

Carsten Koerl, Sportradar CEO, was pleased to have secured his firms biggest US partnership to date, stating that the multi-faceted data partnership supported Sportradar’s recent US expansion.

“We will be developing a full suite of innovative products, tools and services that will bring the full depth of this exhilarating league’s data around the globe,” he said. “I am also truly proud that our Integrity Services provide a tool to support the excellent work of federations and leagues internationally in protecting the integrity of sport.”

Bill Koenig, NBA President, Global Content & Media Distribution.“As the interest in – and analysis of – data continues to grow around the world, we look forward to furthering the depth and reach of NBA data and analytics through our partnership with Sportradar and Second Spectrum,”

Outlining the partnership benefits for Sportradar’s betting stakeholders, Ulrich Harmuth Managing Director of Sportradar AG, told SBC that NBA data would be ‘faster, more comprehensive and reliable’ than ever before.

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Ulrich Harmuth

Harmuth further noted that the deal has been ‘all-encompassing of Sportsradar services, capabilities and divisions’, pointing that the data provider will place NBA content at the heart of its betting client provisions.

The deal will allow Sportradar to distribute NBA data and audio-visual content to gaming operators, and Harmuth states that this has been enhanced by Sportradar’s April acquisition of sports media distributor Sportsman Media Holdings.

Outlining the importance of its NBA content, Harmuth added that Sportradar will look to provide clients with high definition NBA audio-visuals, bolstering betting user live engagement and interaction.

Harmuth said that the NBA has secured a ‘progressive and forward thinking’ move placing sport integrity at the top of its agenda.He added that the NBA will be a key player in its global sports integrity provisions which currently monitors 550 betting operators worldwide, working alongside leading federations and leagues across 12 different sports.

Detailing the resources and provisions needed to secure its NBA deal, Harmuth states that Sportradar has and will continue to invest in its US expansion, which to date has seen the company increase regional headcount and open three stateside offices in New York, Sarasota and Minneapolis.

The NBA now joins the MLS, NHL and NASCAR as pro-league data partners of Sportradar as the company targets being the US market leader in data, insight and analysis provision.

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