SBC News Voice of the Sports Betting Industry
Sportradar and Genius Sports have become the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators.
Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have access to official NBA betting data through licensed gaming operators in their respective states.
The data will include official betting data for all NBA and WNBA games, including the preseason, regular season and playoffs. Along with official NBA betting data, each company will also be authorized to distribute betting data products on a real-time basis to licensed sports betting operators and platform providers.
Carsten Koerl, chief executive officer of Sportradar, commented: “We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the US. We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA.
“With sports betting being so new to the United States, we will look to utilize our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience.”
Mark Locke, chief executive officer of Genius Sports, added: “We are pleased that the NBA has chosen Genius Sports as an official data partner in the US. We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services.
“We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.
NBA Commissioner Adam Silver emphasised: “Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data. As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”
