US Basketball’s NBA has moved to strengthen its Latin American profile, confirming it has secured a multi-year partnership with Uruguay-licensed gambling operator La Banca’s ‘Supermatch’ sportsbook property, which becomes the first ‘official gaming partner‘ of the NBA for Latin America.
The new partnership will be promoted across the 6,000 Supermatch Uruguayan retail betting points, with the sportsbook brand further securing exclusive coverage on NBA online platforms – NBA.com, NBA app and NBA Latin America.
Confirming the partnership, La Banca President Roberto Palermo commented on the new deal: “We are thrilled to be the first official gaming partner of the NBA in Latin America. Through this new partnership, our clients will not only continue to enjoy our gaming offers, but they will also get even closer to the action with the chance to win NBA prizes and unique NBA experiences.”
Securing further provisions, Supermatch will be allowed to utilise official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay. Supermatch management states will also partner on best-in-class practices to protect the integrity of NBA games.
NBA Vice President & Managing Director, Latin America Arnon de Mello added: “Supermatch is the exclusive authorised gaming operator in Uruguay, and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game.”
The NBA deal comes after last month’s announcement that Sportradar and Genius Sports became the league’s first betting data distributors for the US, with both firms gaining non-exclusive rights to distribute official NBA sanctioned match data to US state-licensed sports betting incumbents.
Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have access to official NBA betting data through licensed gaming operators in their respective states.