SBC News Voice of the Sports Betting Industry
Technology from Sportcast has helped Ladbrokes Australia to launch the industry’s first limitation free accumulator betting product.
The operator’s Multiverse platform enables punters to combine any selection, including Same Game Multis powered by Sportcast and singles bets from any sport or racing event, within the same accumulator.
After adding selections, punters can switch on or off any combinations of singles and Same Game Multis, with prices instantly updated within the betslip.
For example, this unmatched control means a punter could combine a horse to win the Melbourne Cup, L.A. Lakers to win by 20+ points and Lebron James to score 30+ points.
Same Game Multis have initially been launched across NRL, AFL, NBA and football markets, with additional sports soon to follow.
Ladbrokes Australia’s Chief Marketing Officer Jason Kibsgaard said: “We pride ourselves on pushing the boundaries when it comes to offering our customers the best possible product and I am sure all who use it will agree, Multiverse gives the punter a new and exciting way to punt like they’ve never been able to before.
“Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other.”
Ryan Coombs, Commercial Director at Sportcast, added: “We are delighted to partner with Ladbrokes Australia in redefining user experiences within the industry.
“Multiverse demonstrates the flexibility of Sportcast’s technology in offering a unique and seamless betting experience without the limitations punters have had to endure in the past.”
