Seeking to enhance its NBA season 2018/19 inventory and engagement, sportsbook platform and betting services provider SBTech announces that it has expanded its ‘Yourbet Betbuilder’ tool to incorporate basketball markets.
As an industry stakeholder, SBTech declares a ‘market first’, extending popular Betbuilder provisions to incorporate basketball betting, a tool which to date has focused its engagement on football markets.
Greg Karaolis, Head of Product Innovation at SBTech, said: “I’m delighted Yourbet is live and available on basketball for both pre-match and live betting. We are the only B2B platform provider with our own proprietary technology powering the service for our partners.”
Updating the market, SBTech informs that it will roll-out its Yourbet basketball component for pre-match and live betting across its platform engine, delivering punters an unlimited number of in-game combinations.
With NBA and European leagues fully underway this October, SBTech seeks to become the best-in-class market leader for basketball betting inventory.
“With no operator having a ‘Betbuilder’ type product for basketball in either Europe or the US, SBTech operators now have a real opportunity to stand out in their markets,” added Karaolis. “Coupled with the player props SBTech offers on points, assists and rebounds, the SBTech basketball product is market-leading on both sides of the Atlantic.”