Sports betting software provider Metric Gaming has strengthened its partnership with Turbo Vegas in a move that will boost its presence in the Swedish market. The agreement builds on the existing partnership between Metric and Turbo Vegas operator Spiffbet AB, marking the second collaboration between the two companies and the second new launch in the past month with a Swedish focus, …
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B2B sports betting and gaming platform provider Metric Gaming has powered the launch of Snabbis’ online sportsbook, assisting the operator with localised launches in European jurisdictions. Metric’s engine utilises an optimised back-end, enabling the processing of over 2,000 bets per second, whilst the Malta and UK-licensed provider’s multi-tenant platform will also offer individualised odds and risk set-ups by configuring over …
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Metric Gaming has announced the appointment of experienced industry executive Will Stephenson as its new Head of Business Development. A new role created within the business, Stephenson’s appointment highlights Metric’s plan for continued growth in 2021. As part of this growth, Turbo Vegas Sports is due to launch next month, serviced by a fully localised Metric sportsbook. TurboVegas was, until …
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Campeón Gaming Partners (CGP) has confirmed that it will expand the product portfolio of its SvenPlay brand by adding sportsbook provisions powered by Metric Gaming. An extension of CGP’s fast-growth SvenBet brand, to date SvenPlay has operated as an online casino, using the instant access Pay N Play product from Trustly. Maintaining an inventory of +3000 casino games, Campeón has …
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Sports betting software provider Metric Gaming has confirmed that it has completed its first full sportsbook launch with ManiSol Gaming’s online casino and sports betting brand InAndOutBet.com. Under the terms of the new partnership, InAndOutBet.com’s customers will gain access to instant deposit and withdrawal functions, as well as a network of casino game and content providers. Speaking about the launch, …
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Multi-tenant B2B sports betting software provider Metric Gaming has been given the green light to expand into Malta after gaining a Class 4 licence from the country’s regulator. The licence will allow Metric Gaming to distribute its products and services to customers operating from across Malta after gaining the approval of the Malta Gaming Authority (MGA). Speaking about the successful …
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Metric Gaming has entered a strategic partnership with US sports odds compiler Sports IQ to build and launch a full suite of next generation US sports betting products. Updating stakeholders, Metric Gaming and Sports IQ will team-up to develop a one-stop solution for the major US pro-leagues (NFL, NBA, MLB and NHL), delivering an optimal ‘simple price feed’ for US …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …
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Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there …
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Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …
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