Metric Gaming boosts US product capacity with Sports IQ odds

Metric Gaming has entered a strategic partnership with US sports odds compiler Sports IQ to build and launch a full suite of next generation US sports betting products.

Updating stakeholders, Metric Gaming and Sports IQ will team-up to develop a one-stop solution for the major US pro-leagues (NFL, NBA, MLB and NHL), delivering an optimal ‘simple price feed’ for US wagering incumbents.

Partnership frameworks will see Metric combine its sportsbook development capacity with Sports IQ’s deep data proprietary modelling technology providing robust pricing and superior product features tailored for US sports audiences.

Collaborating with Sports IQ, Metric Gaming management will seek to display new wagering provisions in Q1 of next year.

Martin de Knijff, CEO at Metric Gaming, said: “We are delighted to partner with a company of Sports IQ’s calibre. The two businesses have similar DNA; we’re both committed to working at the sharpest end of the industry, competing on quality and winning in the right way. These products will represent a sharp improvement on the current quality benchmark of US Sports products available, particularly for the nascent US market.”

Omer Dor, Co-Founder at Sports IQ, added: “We believe there is a new standard of expectation from suppliers to deliver innovative, reliable and best-in-class products. We are delighted to be working with an exciting company like Metric Gaming as they match our aspirations, and we recognize their huge potential to further disrupt the B2B sport betting market in Europe, the US, and beyond. We look forward to their new and existing clients benefiting from the Sports IQ suite of products.”