Metric

Major boost for Betfred’s golf product through Metric service

Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming.

The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously.

This move will ensure relevant betting content is available across the four days of activity at the Majors, including for next week at Bethpage Black, as well as for all other PGA and European Tour events.

The Metric service provides price differentiation facilitated through custom margins, limits, odds ladders and margin curves, while operators can also offer bespoke place and dead heat terms.

Martin de Knijff, CEO at Metric Gaming, said: “This is an exciting partnership for Metric Gaming and we’re delighted to partner with Betfred, one of the world’s largest gaming operators. Our leading product is a perfect match with their leading brand.

“Betfred will immediately gain a product advantage on Golf, one of the most popular recreational sports globally, through a service that provides an unparalleled product breadth and depth throughout the year.

“Through Betfred, golf fans will be able to access pioneering markets as we head towards the inaugural sponsorship of the Betfred Masters and the remaining Majors off the back of Tiger Woods winning the Masters at Augusta.”

Craig Reid, Group Trading Director of Betfred, added: “We are always looking for new innovative products to help grow our portfolio of sports markets.

“The Metric golf product will differentiate Betfred from the marketplace offering our clients an exciting range of new fast moving in play markets. This week’s launch of the product could not be better timing as we ourselves launch  sponsorship of the Betfred Masters.”

Metric Gaming’s golf, racing and newly launched soccer service, which includes a fully automated Create-A-Bet solution, are delivered through the supplier’s state-of-the-art Modulus Platform. Each of them is available as a fully Managed Service or Price Feed.

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