SBC News Voice of the Sports Betting Industry
Industry in-play betting technology and software specialist Metric Gaming (Metric) has confirmed that it has reached a price feed agreement with new News UK and Tabcorp joint venture UK sportsbook Sun Bets.
The partnership will see the Sun Bets brand initially roll-out Metric end-to-end pricing for its golf markets. Sun Bets betting proposition will be further supported by Metric’s unique SuperLive market functions.
Metric’s Commercial Director, Conall McSorley, was pleased to have secured a further UK-centric betting operator to its client list commenting:
“Sun Bets is a compelling new player in the UK online betting landscape, and a very welcome addition to Metric’s growing network. We are thrilled to count Sun Bets among Metric’s ambassadors.”
Officially launched this August, new bookmaker Sun Bets has stated that it will look to challenge UK legacy operators’ by bringing a dynamic betting proposition to UK betting consumers.
Speaking to SBC, Sun Bets management detailed that it was seeking top industry talent across all departments as the company looks to secure ‘exceptional growth in 2017’.
Sun Bet’s Sportsbook Director, Kevin Beard, commented on the Metric partnership
“As a newcomer to the marketplace we are focused on differentiation through technology. Metric Gaming provides innovative and exciting ways for our customers to engage with our sportsbook.”
