Tag Archives: Metric Gaming

Round table – Metric Gaming: The future of sportsbook personalisation

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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

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Martin Clarke, Metric Gaming: Leading the counter trend to scale-driven cookie-cutter solutions

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Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there …

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Major boost for Betfred’s golf product through Metric service

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Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …

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Scout Gaming closes €4m new share placement driving US vision

Stockholm Nasdaq-listed B2B fantasy sports supplier Scout Gaming Group has confirmed that it has secured an additional SEK 42 million (€4 million) in working capital, following the execution of a successful new share placement, made available to institutional investors. Updating investors, the board of Scout Gaming details that it has closed a private 900,000 new share placement, in accordance with …

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Scout gains US vision with Metric Gaming

European B2B fantasy sports provider Scout Gaming is set to expand its services within the US market, partnering with Las Vegas-based real-time sports data and betting platform provider Metric Gaming. Issuing a market update, Scout and Metric leadership confirm that a ‘reciprocal arrangement’ has been agreed on, with both parties gaining full access to each other product portfolio and provisions. …

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Metric Gaming secures $10 million series A funding US vision

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Las Vegas-based online sportsbook platform and real-time betting data services provider, Metric Gaming has confirmed that it has secured $10 million completing its ‘series A’ funding round. Founded in 2013 by an enterprise team led by Martin de Knijff, Metric Gaming seeks to become a leading developer of sports betting proprietary products and platform provisions, empowered by the use of …

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Metric Gaming – Pricing up the World Cup

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Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …

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Metric and Nektan to provide turnkey US sports betting solution

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Metric Gaming and Nektan have joined forces to provide a turnkey horse racing and sports betting solution for the US market. These services will be offered through the Rapid Games™ platform from Respin LLC, Nektan’s US operating subsidiary. Rapid Games is the US casino gaming industry’s only independently certified Class II and Class III On-Premises mobile platform. Integrating to Rapid, a server-based …

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BetBright makes five-figure donation to injured jockeys charity

Bookmaker BetBright has donated £10,000 to the Irish Injured Jockeys Fund, after Ireland defeated Britain British 17-11 at this year’s Cheltenham Festival. The BetBright Cup is awarded to the country with the greatest number of Cheltenham Festival winners. Following the Irish victory, the winning BetBright Cup Irish captain, snooker player Ken Doherty received the trophy on the last day of …

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BetBright to bring on-board Metric Gaming’s golf solution

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Metric Gaming has agreed a fresh partnership, that is to see the firm supply its golf pricing solution to digital entertainment and sports betting company BetBright. The sports betting technology, software and services organisation details that its service “offers operators the chance to differentiate themselves from rivals in an increasingly competitive market”. Giving customers access to a broad selection of …

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