The debate around building a sportsbook in house versus the safety net of outsourcing is as old as igaming itself. But according to Tom Warburton, Commercial Director at Metric Gaming, modern solutions are now over-turning long-held assumptions, providing operators greater choice without the cost. As the diverse and engaging experiences of other entertainment verticals illuminate a roadmap of opportunities to …
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Keith Hayes, Metric Gaming: in this era, it’s one size fits none
Enabling businesses to unlock their full long-term growth potential is the primary ambition of many across the industry. However, after what has been billed as “a gruelling two-and-a-half-year labour”, Metric Gaming are confident of being well on their way to achieving exactly that. The group’s new multi-tenant sportsbook technology offers the ability to create a bespoke, hyper-local sportsbook from the …
Read More »Metric Gaming fuels global expansion with BetComply partnership
Sportsbook supplier Metric Gaming has entered a partnership with compliance firm BetComply to further expand into regulated markets. Some of the regulated jurisdictions that Metric Gaming has ventured into over the recent months include the UK and the Netherlands. BetComply will help the company to further develop its compliance strategy and support its international growth. Mike de Graaff, BetComply Chief …
Read More »Betzone turns to Metric Gaming for UK sportsbook launch
Metric Gaming has formed a partnership with Betzone to launch the brand’s new UK sportsbook venture. The new deal follows the debut of Metric’s sportsbook in the Netherlands back in May. Adam Joseph, Chief Operations Officer at Betzone, commented: “We are delighted to announce the partnership with Metric. “We have been impressed with their product and proposition, as well as …
Read More »Betnation launches sportsbook in Netherlands via Metric Gaming
Betnation has introduced its new sportsbook in partnership with British sportsbook provider Metric Gaming and platform provider Bragg. The move – effective immediately – marks Betnation’s entry in sports betting, with the sportsbook being described as having a ‘fresh and transparent design which promotes player safety and responsible gambling’. Keith Hayes, Metric Gaming CEO, commented: “We’re grateful for the trust …
Read More »Metric experts on the UK racing state of play
SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …
Read More »Metric Trader’s Outlook: Preparing for the festive fixtures
For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …
Read More »Metric Gaming taking an ‘agnostic’ approach for a scalable sportsbook platform
Speed, scalability, stability and flexibility – Metric Gaming has made its ambitions for its sportsbook platform clear, which is hitting the market after two years of development. Summarising the supplier’s approach to its new product on an SBC Webinar this week, Metric Commercial Director Thomas Warburton said: “Our whole ethos as a company is to use technology as a differentiator …
Read More »SBC Webinars x Metric Gaming – A deep dive into an Industry defining project
On the 7th September at 16:00 BST, ahead of their appearance at the upcoming SBC Summit Barcelona, SBC Webinars hosts sports betting software provider Metric Gaming for an exclusive ‘under the hood’ look into a brand new platform, two years in the making, an unmissable webinar session for any Sportsbook operator. In Thursday’s session we are expecting fresh perspectives on …
Read More »Integrity ‘essential’ to Metric Gaming in joining IBIA
The International Betting Integrity Association (IBIA) has announced sports betting technology provider Metric Gaming as its latest member. The London-headquartered company joins nearly 50 companies and over 125 sports betting brands within the association. Dan Banham, Chief Operations Officer at Metric Gaming, said: “Metric Gaming is proud to partner with the IBIA in line with our unwavering commitment to ensuring …
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