Tag Archives: Mark Locke

Brazil’s National Basketball League unites with Genius Sports

Brazil’s National Basketball League (LNB) has strengthened its fight against corruption after announcing a new partnership with Genius Sports. As part of the agreement, Genius Sports has been appointed to launch a major new integrity and live data strategy for the tournament. The deal grows Genius Sports already expansive portfolio of partners, which includes the NBA, FIBA, Euroleague Basketball, the NCAA, English Premier League and the German Football …

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FIBA deepens partnership commitment with Genius Sports

World governing body for professional basketball FIBA has extended and its legacy partnership with Genius Sports, covering multiple data and technology disciplines. Expanding a partnership that has existed since 2004, FIBA and Genius Sports will continue to work closely together improving professional basketball’s data and digital infrastructures, providing support to over ‘200 leagues and federations worldwide’. New partnership directives, see …

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Genius Sports Media brings data-led marketing approach to all sports brands

Sports data, technology and content provider Genius Sports Group has revamped its ‘Genius Sports Media’ division, building upon its 10 years of digital marketing experience and live sports data expertise to deliver new innovations to a diverse range of partners across the sports and gaming sectors. Operating since 2017, Genius Sports Media has served as the audience engagement arm of Genius Sports, combining the Group’s …

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Genius Sports wins ‘game changing’ Football DataCo betting contract

Genius Sports Group betting subsidiary Betgenius has secured its biggest data contract to date, having been appointed as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. Commencing season 2019/2020, Betgenius will act as the ‘official supplier of live data’ for sports betting …

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NBA confirms data deals with Genius Sports and Sportradar

Sportradar and Genius Sports have become the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators. Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have …

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Growth hungry Genius Sports begins Apax journey

Sports data and media rights distributor Genius Sports Group begins a new era under the ownership of US multinational private equity firm Apax Partners. This afternoon, Mark Locke Chief Executive and enterprise co-founder of Genius Sports confirmed that Apax had completed its acquisition. “With the acquisition now complete, we are eager to put our growth plans into action and embark …

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Apax acquires Genius Sports targeting global sports data domination

US multi-national private equity firm Apax Partners has reached a ‘definitive agreement’ to acquire leading sports data and media distribution firm Genius Sports Group. A proven PE investor in technology and telecom enterprises (King.com, Orange, Aptos), Apax confirms that it has agreed to acquire Genius Sports outright from ‘founders, management, funds advised by Three Hills Capital Partners (“THCP”) plus other …

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NCAA and Genius Sports link-up in PASPA aftermath

Genius Sports and the National Collegiate Athletic Association (NCAA) have announced a “landmark initiative,” which is designed to transform the digital collection and distribution of intercollegiate sports data, following SCOTUS’ landmark decision on PASPA. Further to its development, promotional, and technical support for data software, Genius Sports is to also serve as the NCAA’s exclusive agent in licensing real-time official …

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Genius Sports forms FACEIT partnership boosting ‘Esports Championship Series’ fan engagement & integrity safeguards

Sports data and media rights supplier Genius Sports continues to expand its presence within the burgeoning eSports market, by confirming that it has agreed a partnership with leading competitive gaming platform FACEIT. FACEIT operators of the ‘Esports Championship Series’ (ECS) will integrate Genius Sports data and analytics platform provisions to monitor ECS fan engagement and interaction and further safeguard its …

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Genius Sports extends global reach with trio of office openings

Following a period of commercial growth, sports data and media rights distributor Genius Sports has announced that it will open support offices in Los Angeles (USA), Medellin (Colombia) and Vilnius (Lithuania). Confirming its new international offices, Genius Sports governance stated that its investment would help grow the firm’s presence in over a dozen countries worldwide. Choosing its locations for international …

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