SBC News Voice of the Sports Betting Industry
Genius Sports will play a key role in TNT Sports’ coverage of the Knockout Rounds of the 2024 Emirates NBA Cup by helping to provide a unique viewing experience.
Working alongside the sports data and tech firm, together with the basketball video game production project NBA 2K, TNT Sports will offer an immersive NBA 2K25 DataCast with multiple viewing experiences across its truTV and Max platforms.
Some of the features will include overlays such as a Shot Meter, 2K Badges and official 2K camera angles – much like what can be seen in the video game – all bundled together with split-second game insights like player tracking, shot probability and shot distance, embedded in the telecasts by Genius Sports’ computing product, GeniusIQ.
The augmented reality viewing experience will offer live coverage of the 2024 Emirates NBA Cup Quarterfinals (10 December) and Semifinal (December 14), with contributions from former basketball stars Vince Carter, Candace Parker and Channing Frye, among others.
Additional pregame, halftime and postgame analysis will be provided by the team behind the Emmy Award-winning ‘Inside the NBA presented by Kia’ studio – Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O’Neal.
Genius Sports has continued on the path towards growth in 2024, recently announcing revenues of $120m in its Q3 financial trading update – exceeding corporate expectations.
On the success journey, Mark Locke, Genius Sports Co-Founder and CEO, commented: “Our strong results are underpinned by our successful commercial execution, positioning us to capture profitable growth alongside our partners as the sports betting industry continues to evolve and expand.”
“We are empowering partners across the sports ecosystem to better reach, engage, and monetise fans using our innovative technology and unique data-driven insights.”
