SBC News Voice of the Sports Betting Industry
Sports data and technology firm Genius Sports Limited has been revealed as the exclusive supplier of semi-automated officiating technology (SAOT) to the Premier League.
Through the agreement, Genius Sports will look to improve the decision-making process in the league with a focus on enhancing the experience for fans, players and officials.
Mark Locke, CEO of Genius Sports, commented: “I am thrilled that Genius Sports is now the Premier League’s semi-automated officiating supplier. This is a seismic moment for our business, as we bring our unique AI and data platform GeniusIQ to the world’s most watched league.
“This partnership builds on our track-record of delivering game-changing technology for the world’s biggest leagues.”
Genius Sports will power the SAOT with its proprietary AI and data platform, GeniusIQ. The computer vision system will be incorporated into every Premier League stadium.
Tony Scholes, Premier League Chief Football Officer, added: “The introduction of semi-automated offside is an important move to maintain the flow of the game in the Premier League.
“We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines.
“The experience for all participants including supporters will also be enhanced through quicker communication and clearer imagery around offside decisions.”
