Tag Archives: Mark Locke

Genius to provide NFL and soccer streaming to bet365 customers outside the US

SBC News Genius to provide NFL and soccer streaming to bet365 customers outside the US

Genius Sports has expanded its pre-existing partnership with bet365 to include streaming of the National Football League (NFL) and popular association football tournaments outside the US.  As a result of the collaboration enhancement, bet365 will leverage Genius Sports’ streaming solution to ‘deliver unique new content’, with the goal of enhancing customer retention and bet placement.  The low latency broadcasts will …

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Genius Sports strikes data partnership with Canadian Football League

SBC News Genius Sports strikes data partnership with Canadian Football League

Genius Sports and the Canadian Football League (CFL) have entered into a commercial data partnership, granting the company exclusive content for international sports betting operators. Predicted to come into effect in January 2022, the agreement will enable Genius to leverage  CFL data and video content for commercial purposes including for its sportsbook partners – building on its betting distribution deals …

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Genius ups 2021 forecasts as investment soars to maximise US opportunities

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Genius Sports has outlined that its US-focused expansion strategy is on course, having experienced significant growth in the third quarter of 2021 and striking partnerships with a number of major betting operators. Publishing its Q3 2021 trading update, the NYSE-registered sports data and technology provider detailed group revenue of $69.1 million, a 70% increase on the previous year’s figure of …

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Genius Sports acquires Spirable to bridge convergence between media and betting

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Genius Sports has acquired Spirable in a move to bolster its data-driven video engagement capacities for all sports stakeholders. The NYSE sportstech group intends to leverage Spirable’s video platform and combine this system with its official sports data collection and distribution operations and client network to reduce costs for partners and enable ‘deeper engagement’ and ‘higher performance’. Mark Locke, CEO …

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DIMAYOR upgrade sees Genius Sports overhaul Colombian football media rights 

SBC News DIMAYOR upgrade sees Genius Sports overhaul Colombian football media rights 

DIMAYOR, the governing body of Colombia’s professional football leagues, has overhauled its entire media management and data gathering provisions, expanding its existing relationship with Genius Sports. The partnership will see Genius Sports launch a ‘new betting engagement commercial strategy’ optimising the media and data rights for DIMAYOR’s Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay competitions.  As result, all …

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Genius Sports strengthens LatAm status with AFA partnership

SBC News Genius Sports strengthens LatAm status with AFA partnership

Genius Sports has enhanced its market status in Latin American by securing the position of exclusive official data and streaming partner of the Argentine Football Association (AFA). The agreement will see the data and technology provider collect and distribute data across 3,330 games per season and 13 competitions at all levels of Argentine football, with the aim of internationally connecting …

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Genius secures BAL data partnership to enhance presence in global basketball

SBC News Genius secures BAL data partnership to enhance presence in global basketball

Genius Sports has maintained its strategy of global expansion by  securing a partnership with the Basketball Africa League (BAL), taking on the responsibilities of Official Provider of Real Time BAL Statistics. A long time data partner of the International Basketball Federation (FIBA) and its 200-member leagues and federations, Genius will build on its presence in the sports via the new …

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Genius bolsters sports portfolio with $200m Second Spectrum acquisition

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Data and technology provider Genius Sports has entered into a ‘definitive agreement’ to acquire Second Spectrum, an official analytics partner of several high-profile professional sports leagues and teams, for a purchase price of $200 million. As a data tracking and analytics partner of the English Premier League, National Basketball Association (NBA) and Major League Soccer (MLS), Second Spectrum will significantly …

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Genius Sports acquires FanHub to bulk-up its fan engagement muscle

SBC News Genius Sports acquires FanHub to bulk-up its fan engagement muscle

Genius Sports has agreed to acquire free-to-play (FTP) games developer and fan engagement studio FanHub Media, undertaking its first corporate acquisition as an NYSE-listed enterprise. The deal will see, Genius add an FTP games offering to its existing sports betting technology unit, whilst FanHub’s fan engagement solutions will be merged with Genius media division. Dealmakers chose not to disclose deal …

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