Tag Archives: Ian Sims

Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the ‘Premium Risk Mitigation Report – PRMP’, which will allow US incumbents to identify affiliate partners promoting unlicensed online casino brands within individual states. A first of its kind function for US stakeholders, PRMP is designed to strengthen operator compliance marketing capacities within a disrupted US …

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Rightlander “will significantly improve our affiliate compliance”, says Argyll director

Online operator Argyll Entertainment insists that its latest agreement with compliance tool Rightlander will significantly improve “affiliate compliance processes and procedures”. Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.   Rightlander will scan Argyll Entertainment affiliate websites, monitoring all activity which mentions …

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Fast growth Rightlander recruits Andy Parsons as Sales Director

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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Mansion partners with Rightlander compliance for changing affiliate landscape

Gibraltar-based online gambling operator Mansion Group has confirmed that it will utilise Rightlander marketing compliance tools, enhancing its player acquisition programme capabilities. The partnership will see Rightlander technologies ‘scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.’ Confirming the partnership Ali Hawa, Head of …

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Rightlander elevates reach with global expansion

InBet - Copyright: s4svisuals / 123RF Stock Photo

Affiliate compliance tool for the iGaming industry, Rightlander has announced the expansion of its scanning capabilities to 35 new territories. Until recently, Rightlander’s main focus was on the UK market where affiliate compliance has become the responsibility of operators to police. The scanning tool visits affiliate sites from within the UK and looks for specific words, phrases, T&Cs, images and …

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Ian Sims – Rightlander: Playing by the rules

Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …

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Ian Sims – Rightlander: Understanding affiliate compliance as a critical discipline…

In 2018, industry affiliate marketing programs are building up their compliance capabilities, as all-around sector advertising faces further scrutiny from regulators and wider stakeholders. SBC speaks to affiliate marketing veteran Ian Sims, the Founder and Managing Director of Rightlander compliance software. Sims details why data and tech-led dynamics are the best tools to bridge the affiliate-to-operator compliance divide.      __________________ …

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Rightlander signs on with LeoVegas and GVC

Affiliate landing page tracker Rightlander has signed deals with LeoVegas and GVC, in a move that is hoped will help both operators improve affiliate compliance and boost their responsible gambling measures. Rightlander’s technology scans affiliate websites, simultaneously building a list of locations where an operator’s brand is mentioned or linked to while also searching for certain events and conditions defined …

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Income Access expands compliance dynamics with Rightlander

Expanding its advertising compliance capabilities, Income Access (Paysafe Group) has partnered with affiliate due-diligence software provider Rightlander. The partnership will see Rightlander software utilised to monitor and scan Income Access network affiliate websites, making sure marketing inventory (content, links, promotions etc) are fit for Income Access client compliance demands. Rightlander’s due-diligence software has been developed by veteran former industry affiliate …

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