Tag Archives: Ian Sims

SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO

SBC Magazine

We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …

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Rightlander tackles ‘bad actors’ with new compliance tool

Industry marketing compliance specialist Rightlander has committed to tackling unethical and misleading messages and promotions behind paywalls with the launch of its ‘Rightlander Radar’ solution. Rightlander Radar will help iGaming operators to identify and monitor private channels which offer marketing content, and investigate serious incidents or issues highlighted by the regulator, thereby providing an ‘extra layer of compliance analysis to …

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Rightlander tackles non-compliant affiliates with Fast Track report

In response to the Spanish Government’s fast-tracking online gambling advertising restrictions, marketing compliance specialist Rightlander has launched a new ‘Fast Track’ bonus tracking report.  On 3 April 2020, the Spanish Government approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the “State of Alarm” caused by COVID-19.  Since the introduction of …

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Playtech prioritises affiliate compliance with Rightlander deal

Industry compliance software provider Rightlander has committed to offering its compliance solution to Playtech operators after securing a new partnership with the gaming technology company. Under the terms of the new agreement, Rightlander will offer its technology alongside Playtech’s IMS platform, delivering a range of affiliate compliance tools such as the automated compliance monitor, a PPC Monitor, a proactive affiliate …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the ‘Premium Risk Mitigation Report – PRMP’, which will allow US incumbents to identify affiliate partners promoting unlicensed online casino brands within individual states. A first of its kind function for US stakeholders, PRMP is designed to strengthen operator compliance marketing capacities within a disrupted US …

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Rightlander “will significantly improve our affiliate compliance”, says Argyll director

Online operator Argyll Entertainment insists that its latest agreement with compliance tool Rightlander will significantly improve “affiliate compliance processes and procedures”. Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.   Rightlander will scan Argyll Entertainment affiliate websites, monitoring all activity which mentions …

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Fast growth Rightlander recruits Andy Parsons as Sales Director

Following a period of significant growth, affiliate compliance and campaign due-diligence software provider Rightlander has confirmed the appointment of Andy Parsons as its first Sales Director. A seasoned IT commercial executive, Parsons has formerly served as an advisor to Rightlander since the company’s launch and now joins the enterprise on a full-time capacity. Updating the market, Ian Sims, Founder of Rightlander, …

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Rightlander ups compliance dynamics with new PPC Brand & Multi-Geo monitoring tools

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

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Mansion partners with Rightlander compliance for changing affiliate landscape

Gibraltar-based online gambling operator Mansion Group has confirmed that it will utilise Rightlander marketing compliance tools, enhancing its player acquisition programme capabilities. The partnership will see Rightlander technologies ‘scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.’ Confirming the partnership Ali Hawa, Head of …

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