Tag Archives: Gav Thompson

Newly merged Paddy Power Betfair (PPB), continues its senior management restructure with the appointment of Ken Robertson to the new role of Advertising Director. Robertson a sixteen-year Paddy Power veteran, who has worked in numerous marketing and brand roles for the betting operator and its Australian subsidiary Sportsbet.com.au, has been promoted to the new role for the merged business. Robertson …

The completed merger of ‘Paddy Power – Betfair’, has seen Paddy Power Chief Marketing Office (CMO) Gav Thompson, step down from his Paddy Power senior management position. ‘Paddy Power – Betfair’ group marketing initiatives are set to be merged and led by Betfair CMO Johnny Devitt, who has previously served as Paddy Power Head of Marketing & Acquisitions (2011-2013). Thompson …

Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

Paddy Power has strengthened its marketing operations by appointing Sarah Ellis Davies as its Director of Marketing Innovations. Davies the former lead for marketing innovation of O2/Telefonica’s European and international operations, joins Paddy Power marketing under the new guidance of CMO Gav Thompson (appointed April 2015). Davies will be charged with leading Paddy Power’s marketing and brand strategies on new …

Paddy Power has announced the appointment of Amsterdam brand agency WE ARE Pi as its new “Brand Mischief” agency. The appointment of WE ARE PI was confirmed by new Chief Marketing Officer Gav Thompson, and has seen the release of Paddy Power’s new Rugby World Cup 2015 campaign “Big Game Hunter”, which parodies the controversial killing of Cecil the Lion by …

Paddy Power has launched its first 2015/2016 Premier League football campaign promoting its “Bet £20 Get £10” season kick-off promotion. The 30 second campaign titled Paddy Power – “So Generous it Hurts”, was filmed outside Manchester City’s Etihad Stadium, and depicts football fans being sprayed with gifts and offers from a Paddy Power 26 barrel chain gun. The opening Premier …

Following just three months of service, Paddy Power has dropped ad agency Beattie McGuiness Bungay (BMB) and re-appointed former lead agency Lucky Generals to head up its creative marketing and brand strategy. UK marketing news source Campaign Magazine disclosed that the switch in agency had been approved by new Paddy Power CMO Gav Thompson who joined the company in April. …