Tag Archives: FC Barcelona

ASA rigidly upholds CAP sports marketing standards against BetVictor

ASA rigidly upholds CAP sports marketing standards against BetVictor

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

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Socios unlocks ‘immersive digital ecosystems’ in enhanced Barcelona deal

SBC News Socios unlocks 'immersive digital ecosystems’ in enhanced Barcelona deal

Socios.com has extended its deal with FC Barcelona to become a strategic technology partner in a bid to help the club build upon its blockchain, NFT and digital assets, and Web3 strategies.  Chiliz, Socios.com’s owner and technology provider, will invest $100M in Barça Studios to acquire a 24.5% stake in the club’s digital content creation and distribution hub. The fan …

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ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

SBC News ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

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Southampton FC enters cryptocurrency sports betting market

SBC News Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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Gerard Piqué takes on Strategic Advisor position at Sorare

SBC News Gerard Piqué takes on Strategic Advisor position at Sorare

Fantasy football operator Sorare has gained a new Strategic Advisor in FC Barcelona and Spanish national team defender Gerard Piqué. Sorare is hopeful that Piqué’s contribution, in addition to the “significant investment” he has made in the company, will help expand its global presence and reach new fan bases across the world. Furthermore Piqué and his new colleagues at Sorare …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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FavBet signs Ivan Rakitic as official brand ambassador

SBC News FavBet signs Ivan Rakitic as official brand ambassador

FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns.  FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …

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1xBet teams up with Champions League holders Liverpool FC

Liverpool

International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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