Tag Archives: FC Barcelona

Top 50 clubs suffer €751m decline in brand value

The impact of COVID-19 has seen the top 50 most valued football clubs lose around €751m in brand value, according to the latest ‘Brand Finance Football Annual’ report. As a result of the global pandemic, this is the first time in six years brand value by the top 50 clubs has declined. The report suggests that the reasoning for this …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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FavBet signs Ivan Rakitic as official brand ambassador

FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns.  FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …

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1xBet teams up with Champions League holders Liverpool FC

Liverpool

International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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1xBet secures five-year sponsorship deal with FC Barcelona

Barcelona

1xBet has signed a five-year sponsorship deal with FC Barcelona, which will see the online betting company work as a Global Partner of the club through to 30 June 2024. The agreement, which came into effect on 1 July, forms part of the club’s global expansion strategy. It also relates to the five-time European Cup winner’s mission to “source the …

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New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Sportium demonstrates commitment to women’s football by recognising Spain’s U17 team

Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …

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6 of the Best – 10Bet’s Oshri Kostiner

10Bet - Oshri Kostiner

This week’s 6 of the Best subject is a “real history buff” and someone whose approach to sports betting is to combine his “raw excitement” with a sense of control. Keep reading to find out more about 10Bet Chief Marketing Officer Oshri Kostiner, including his ‘working’ holiday to the Philippines and an unforgettable visit to the Eternal City. Best Holiday …

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Champions League winner Luis Garcia at ICE London with OPTIMA

Champions League

Champions League winner Luis Garcia will be one of the star attractions on the OPTIMA stand at ICE London this week. Former Spanish international Garcia will be greeting visitors at Stand N2-310 and fielding questions about his career and his views on this summer’s World Cup Finals in Russia. OPTIMA CEO Jacob Lopez said: “We are very pleased counting with …

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SBC’s on the ball: Barnsley, Antoine Griezmann and Anderlecht

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at “exploitative” ticket prices, Barcelona being reported to FIFA and an intriguing new owner at Barnsley.  ____________________ Getting the ‘Moneyball’ rolling at Barnsley It could be a big 2018 for Barnsley FC, after the Championship …

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