SBC News Voice of the Sports Betting Industry
FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet.
The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns.
FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in the world. Not only has he won a host of trophies at the highest level, but he is also a shining example of true professionalism and character, being a true leader both on and off the pitch. Therefore, he is exactly who we need to expand our brand presence in Europe.”
Rudenko also added that FavBet is set to launch an online business in Romania and Croatia, where Rakitic is expected to play a key role as the face of the marketing campaign.
Rakitic, who joins other notable ambassadors such as undisputed cruiserweight boxing champion Oleksander Usyk and Belarussian footballer Alexander Hleb, commented on the deal:
“Both on and off the pitch, I like to be at the heart of ambitious, cosmopolite teams, capable of finding innovative and unconventional solutions,” said Rakitic. “For this reason, I’m delighted to become a part of FavBet’s close-knit team.”
The Barcelona midfielder is also expected to be representing the FavBet brand in Ukraine, with Rudenko concluding: “FavBet will achieve 360º communication by involving both our customers and Rakitic’s football fans. For instance, the company is planning to create a unique video content to follow Rakitic’s life and training routine.”
