EstrelaBet has been named the new master sponsor of Brazilian esports team Vivo Keyd Star.
Marking its return to the world of esports, the operator will have its logo displayed on the front and shoulder of the team’s kits. Meanwhile, it will also invest directly in the structure and strengthening of the organisation.
Renan Cavalcanti, CMO of EstrelaBet, commented: “Technology is part of our daily lives at EstrelaBet, and we seek partners who share this DNA. More than sponsorship, this partnership reinforces essential values for us and the gaming universe, such as excitement, responsibility, and fun.
“We are excited to build new experiences and bring the gaming community even closer to other forms of entertainment, such as betting.”
In further detail, throughout 2025 EstrelaBet will provide equipment and training that will enhance the team’s preparation for the season’s major tournaments.
In addition, the collaboration will produce exclusive content and activations aimed at the gaming community, such as behind-the-scenes footage, interviews and campaigns across social media.
“We are very happy to resume our partnership with EstrelaBet, a company that has technology and gaming in its DNA,” added Hugo Tristão, CEO of Vivo Keyd Stars.
Last year, according to Esports Charts, Vivo Keyd Stars reached an audience of over 57 million throughout the championships it competed in.
Tristão concluded: “This support will be essential to boost the team’s performance and further strengthen our connection with the gaming community, which is the true soul of eSports,” he concludes.
It builds on the operator’s focus on Brazilian expansion having recently been granted an igaming license by authorities in the country.
The operator now covers all requirements for market participation established by the Secretariat of Prize and Betting (SPA) prior to the market’s launch in January.
João Gerçossimo, CEO of EstrelaBet, commented at the time: “This recognition is the result of years of work, commitment and dialogue with regulatory authorities. We always seek to offer a safe, responsible and innovative experience to our users.”
Additionally, this week Estrelabet was announced as the latest member of the International Betting Integrity Association (IBIA).
The company has now become part of 140 global brands that have committed to safeguarding sports against match-fixing attempts.
