A significant upgrade for its data services, a new product to transform the Live Casino space and a doubling of the sports events covered by the Setka Cup. It’s all part of the repositioning at BETER, led by CEO Gal Ehrlich, as it looks to become a content ‘powerhouse’- particularly for esports – in the new era of betting. SBC: Talk …
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Alex Iaroshenko: New look Betbazar ready for digital evolution
The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …
Read More »A ‘playground for innovation’: Why esports must move past the technical issues to embrace new betting experiences
Micro betting can be a great way to fill the downtime, both in the absence of events to bet on and if the gameplay itself is just ‘boring’. That was a view expressed by PandaScore CEO Flavien Guillocheau in the final part of an exclusive series on the power of data in esports. Click in to read the first two …
Read More »GameScorekeeper: Why betting on esports should be “subtle and secondary” to entertainment
Felix Klastrup, founder and CEO at GameScorekeeper, explains how it has developed into a specialist esports data provider, helping its customers grow and adapt to the ever evolving esports industry. He talks about building the data platform that remains the foundation for its products today, starting out with the ‘perfect customer’ in Pinnacle, creating an ‘entertainment-first’ environment and why the …
Read More »SIS launches competitive esports product with MaxBet
Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales Manager at SIS, commented: “We’re …
Read More »PandaScore partners with oldest Bitcoin casino FortuneJack
PandaScore has signed a new deal to provide online gambling operator FortuneJack with an extended portfolio of esports odds. PandaScore provides real-time data and odds across 10 game titles, including League of Legends, Valorant, Dota 2, Counter-Strike: Global Offensive and Call of Duty. Through this new deal, FortuneJack will obtain a wide range of odds, featuring in-depth pre-match and in-play …
Read More »Ashley Washington, Bayes Esports: Is 2022 the year for esports betting?
When the coronavirus pandemic hit, esports was one of the only verticals which was able to continue “as normal”. But as restrictions are starting to lift, and we edge closer to a new year, Ashley Washington (pictured below) – Senior Product Owner at Bayes Esports – asks whether 2022 is going to be a big year for esports betting. The COVID-19 …
Read More »Richard Kidd, Bayes Esports: Developing the next generation of audience engagement
Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities. Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …
Read More »Betinvest: The importance of live streaming for the dynamic iGaming environment
With the rise of mobile gambling, live streaming and in-play betting are anticipated to remain a major trend in 2022, according to representatives from BetInvest. Offering bettors the chance to wager on events as they unfold certainly drives engagement with sports fans. Players are no longer restricted to wagering on a game before it begins since the deadline for placing …
Read More »Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events
2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …
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