SBC News Voice of the Sports Betting Industry
Sportsbook supplier BETBY has expanded its platform offering with the addition of more than 1,000 live daily esports events, meeting the industry’s growing demand for competitive gaming inventory.
Adapting to the current COVID-19 conditions, BETBY will launch its initial esports markets inventory featuring FIFA fixtures and CS:GO tournaments, among others, in order to compensate for the lack of live sports betting currently being offered.
Leonid Pertsovskiy, CEO at BETBY, stated: “We are thrilled to be releasing our significantly enhanced esports offering, covering a wide range of markets across a number of different contests.
“It is a difficult time for the industry at the moment, and it was important to us to be able to offer our operator partners alternative content that can be live and customer-ready in an incredibly quick time.
“We strive to be an innovative and customer-focused business and whilst the current time presents challenges for everyone, we will always look for solutions to our partners problems.”
BETBY will also offer ‘FIFA18 24/7’ to its suppliers, providing operators with a number of markets created specifically for the game title, adding more content to its operators.
The providers’ entire esports portfolio can be integrated and active for a sportsbook within 24 hours, with all of its betting markets in tandem with BETBY’s Risk Management Intelligence system.
BETBY’s announcement continues the growing trend of providers and operators using esports or virtual sports as a substitute for its live betting markets as various competitions are being suspended due to the coronavirus.
