Vancouver-based Askott Entertainment has added trading and risk management services from Pinnacle to its esports-first iGaming platform, Chameleon Gaming.
This is part of a strategic partnership to boost the turnkey platform, launched in May of last year, which has been designed to target millennials and GenZ customers.
It already offers a wide coverage of esports betting markets, streamer betting and esports fantasy, while it is preparing to launch proprietary casino games.
“Having Pinnacle as a partner to support our esports fixed-odds vertical will allow us to guarantee a level of operational excellence that is needed in this young market to create commercial value for our clients,” said Askott CPO/CCO Ben Bradtke.
Marco Blume, Trading Director at Pinnacle, added: “We have worked closely with Askott on the development of our new API and are happy to transform this pilot project into a long-term partnership.
“Askott combines the best of passion for esports, tech and igaming and we are happy that our product can be used to enhance their offering.”
Scott Burton, Askott CEO, commented: “We believe the only way to innovate in this sector is to have control over the value chain and be vertically integrated. It is our goal to become an integrated one-stop shop for people who want to launch brands targeting the audience of tomorrow.”