Tag Archives: eSports

Graham Martin to lead Aquarius AI

Aquarius - Handshake - Hand holding on black background

Gambling entrepreneur Graham Martin has been named President of Aquarius AI, a customer acquisition specialist, as part of the firm’s new business model commencing with esports. Aquarius announced this week that it has repositioned its customer acquisition technology to focus on esports before moving into the wider betting environment. Leading this move into esports betting will be Martin, a founder of …

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Luckbox adds five new languages to esports domain

Following a period of unprecedented growth during lockdown, esports bookmaker Luckbox has added five new languages to its wagering platform. Luckbox, which is planning its Toronto TSX Ventures Exchange IPO this summer, has added German, Spanish, Russian, Portuguese and ‘simplified Chinese’ language options to its domain. Further foreign languages options form part a series of ‘rapid enhancements’ undertaken by the company …

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Betway backs BLAST first-ever Dota 2 Bounty Hunt 

Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series.  The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’. On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an …

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PA Betting Services: Meeting demand for esports in-play action

esports

Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …

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Betby’s Sergey Tsukanov: Esports is here to stay

Betby

As we edge closer to the return of mainstream sports betting, we caught up with Sergey Tsukanov, Chief Risk Officer at Betby (pictured), to talk esports, alternative markets and the need for industry innovation following the current downturn.  SBC: How has Betby adapted products and services for its partners since the cancellation of sporting fixtures began?  ST: The cancellation of …

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Stian Hornsletten, EveryMatrix: Closing the gap from sports to casino

casino

Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports.  We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content. He discussed where virtual sports fit in, how his company’s game development unit has added a …

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ADM reveals horror show March for Italian betting

Industry Q1 2020 figures published by Italy’s customs and monopolies agency (ADM) have depicted the grim reality of COVID-19 damages on Italian betting incumbents. Recording just 10 days of wagering activity during March, Italian betting recorded a near collapse across its retail and betting channels. ADM figures reveal that March online betting revenues (GGR) decreased to circa €49 million, representing …

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Virtuals and esports – what’s legal for the US market?

esports

For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …

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SBC Digital Summit: Esports betting can complement traditional sports – Parimatch

The esports betting industry has risen to prominence amid the COVID-19 outbreak. However, Parimatch CEO Sergey Portnov has said that for the sector’s long-term potential growth it should look to complement traditional sports, not compete against it.  Speaking at SBC’s Digital Summit, Portnov stated: “I don’t think esports can carry success on its own. Esports is strong, I agree, and …

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