Cam Adair joins EPIC as new esports consultant
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Cam Adair joins EPIC as new esports consultant

EPIC Risk Management has strengthened its esports expertise by naming Cam Adair as its new Online Gaming and Esports Consultant.

In his new role, Adair will help EPIC to expand its work in preventing gambling-related harm across esports and gaming’s intertwined landscape – with a particular focus on the company’s education and professional sports pillars in the UK, Europe and the USA.

Speaking of his new-role at EPIC Risk Management, Adair said: “I am excited to collaborate with EPIC Risk Management to reduce gambling-related harm in gaming and esports.

“With the explosive growth of the gaming industry in recent years and its convergence with gambling through loot boxes, social casino games and esports betting, it’s more important than ever that we safeguard players with the education they need to make informed decisions.”

Widely considered to be an expert in the cognitive treatment of gaming disorders, prior to joining EPIC Adair founded Game Quitters, a support community for gamers spanning 95 countries. In 2020, he also launched the INTENTA Gaming Disorder Clinical Training.

“We’re delighted to bring such an influential and knowledgeable figure in the esports and online gaming landscape into EPIC Risk Management,” said Paul Buck, CEO at EPIC Risk Management.

“Cam is someone we have admired for some time, with his work in addiction and focus on mental health is something we feel mirrors our own approach in preventing gambling-related harm.

“The esports and gaming landscape is an area that is receiving more and more scrutiny and in Cam, we have someone who can help shape our approach and help connect with an extremely important demographic.”

Patrick Foster, EPIC’s Director of UK and the Rest of the World, added: “We work with some incredible partners in the education sector, and we are looking at providing further educational sessions around esports and gaming on the back of their requests to provide sessions on this growing theme.

“Again, in our Professional Sports pillar where we work with the likes of the Chelsea FC, Arsenal FC, Manchester City FC, English Football League (EFL), Professional Cricketers’ Association (PCA), and the Rugby Players’ Association (RPA), we have had similar feedback and requests for their players.

“In Cam, we have a wealth of knowledge to tap into for us to provide the right and pertinent information to at-risk demographics.”

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