BtoBet drives esports engagement with Oddin deal

BtoBet will now offer the esports iFrame solution and live odds feed from Oddin to its network of sportsbook partners.

BtoBet’s partners will now have the opportunity to strengthen their esports portfolio through a ‘boosted live markets portfolio and an increase in the uptime’. As a result, BtoBet’s operator clients will be able to drive further engagement with bettors.

Prague-based Oddin is a specialist provider of customised B2B pro-esports betting provisions, supplying data feeds, tournament/match APIs, risk management and iframe solutions for licensed bookmakers. 

“The esports vertical is increasingly registering a growth in its market share, especially since its player demographics are distinct from those that characterise the standard legacy sports betting vertical,” explained Sabrina Soldà, BtoBet’s Chief Marketing Officer.

“Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”

Earlier this week, Oddin was certified as an ‘anti-corruption supporter’ by the Esports Integrity Commission (ESIC), demonstrating its commitment to safeguard pro-esports interests against the threats of match-fixing and manipulation.

Marek Suchar, Head of Partnerships at Oddin, added: “The way we think about esports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry. 

“I am extremely glad to partner with their team to deliver our vision to the vast network of their partners. From the very beginning, we believed that esports betting has the potential to become an important vertical for all the operators. 

“This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators.”