SBC News SIS hires Michalek Bartlomiej to oversee UK and European expansion

SIS hires Michalek Bartlomiej to oversee UK and European expansion

Michalek Bartlomiej has been appointed as SIS (Sports Information Services) Commercial Manager – UK and Europe, as the betting services supplier targets growth across the continent. 

SIS is seeking to diversify its horse and greyhound racing, esports and numbers content throughout Europe, seeking to strengthen its international profile.

The new hire will be based in Poland, tasked with advancing SIS’ 24/7 Live Racing content offering and Competitive Gaming esports products, building on his previous roles at LV Bet, Betcris and Enteractive, having ended his tenure at the latter in the capacity of Country Sales Manager. 

Bartlomiej remarked: “Starting a new role at any company can be a challenge, but my industry background means that in joining such a well-established supplier at the head of its field, I’m confident that I’m going to have all the tools at my disposal to achieve this.

“Having such a comprehensive product offering, including market-leading Live Racing and rapidly growing Numbers and Competitive Gaming products, means that I believe SIS will continue to maintain its impressive trajectory. I’m eager to get started and increase the number of significant clients in the SIS portfolio. Eastern Europe, here I come!”

SIS aims to enhance its commercial standing within European sportsbook sectors by adding ‘further weight’ by recruiting Bartlomiej, building on the promotion of Conall McSorley to Head of International Horse Racing and hiring Julian Wheeler as Chief Technology Officer.

From a commercial standpoint, the group recently expanded the scope of its Competitive Gaming division by launching a round-the-clock Counter Strike: Global Offensive (CS:GO) product – adding that this product is suited to ‘bettors in the key markets’ that Bartlomiej will focus on.

Helen Ridley, Head of Sales (UK & Europe) at SIS, said: “Bartlomiej joins us at an ideal time to enhance the increased delivery of our wide range of 24/7 betting content to our partners, including the recently launched CS:GO Competitive Gaming product which we believe will resonate with bettors in the UK and Europe.

“Making our market-leading, 24/7 solutions available to an ever-growing customer base requires safe, experienced hands and I have no doubt that Bart is the right person to achieve this.”

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