Tag Archives: Dublin

BetBright has announced that it will boost its online casino personalisation and behavioural learning capabilities by integrating ConversionBet software within its proprietary platform. Partnering with Middlesbrough-based ConversionBet, BetBright seeks to better understand its customer journeys, selections and engagements taking place across its casino inventory. Customised for online gambling incumbents, ConversionBet software is developed on the ethos that ‘every click represents …

The Dáil Éireann (Irish Parliament) is set to review a proposal to replace the Treasury approved ‘doubling of betting turnover duty’ – inbound for January 2019. Independent Kerry province TD Michael Healy-Rae has proposed a number of alternative amendments to the Finance Bill which are set to be debated later this week. The amendments, which are backed by the Irish …

New York-listed industry technology group International Game Technology (IGT Group) has moved to restructure its corporate debt structure, confirming that it has successfully placed a $750 million senior secured debt note due for 2027. The transaction sees IGT governance upsize its original debt note of $500 million, previously announced at the start of the week. Updating investors, IGT governance will …

SportCaller developer of betting-centric games and audience engagement functions has confirmed the appointment of Andy Clerkson as its first ever corporate Chairman. An industry veteran in technology development and product strategy, Clerkson is the former founder of Grande Parade, a gambling-specific technology studio acquired by William Hill in 2018 for £14 million. With a career spanning over 30-years in technology, …

Celebrating 30-years in business, Paddy Power has confirmed that it will open a ‘Museum of Mischief’ in its hometown of Dublin, showcasing its most effective, controversial and engaging marketing campaigns. Working with Dublin-based audience engagement specialist agency Catapult, Paddy Power marketing plans to open its ‘Museum of Mischief’ on 18 September. The live and interactive concept will showcase Paddy Power …

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Independent online bookmaker BetBright has moved to develop a more open, informative and engaging experience for its customers, launching its new platform ‘BetFeed’. The BetFeed platform will support BetBright markets, by offering customers unique market insights and data on popular bets and events. “BetFeed, an industry first, offers a unique insight into which events or bets are popular with other …

Metric Gaming has agreed a fresh partnership, that is to see the firm supply its golf pricing solution to digital entertainment and sports betting company BetBright. The sports betting technology, software and services organisation details that its service “offers operators the chance to differentiate themselves from rivals in an increasingly competitive market”. Giving customers access to a broad selection of …

Betradar has announced a fresh partnership with BetBright, that is to see the online bookmakers utilise its Managed Trading Services (MTS) division. Under the terms of the agreement, Betradar is to engage in “selective trading” in key sports for the Dublin based operator. Marcus Brennan, BetBright Co-Founder and Chief Executive Officer, added: “We have worked closely with Sportradar through data …