John Smith, VP of Sales, Gamification and Loyalty at Xtremepush, shares how dynamic and personalised approaches to gamification can unlock long-term loyalty and retention. The spotlight continues to shine on gamification as a crucial tool for operators aiming to boost player acquisition, loyalty and retention in 2025. Operators are increasingly aware that loyalty is no longer built solely on bonuses …
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IGT refinances € debt tranche ahead of Apollo buyout of gaming units
IGT Plc has refinanced €500 million in senior-secured euro debt notes. On Tuesday, 10 September, the board of the NYSE-listed gambling and lotteries technology group initiated the refinancing of euro debt notes due in 2030. Its subsidiary, Lottery Holdings B.V., priced and listed the debt notes on the Dublin Euronext exchange, making them exclusively available to private non-US investors. IGT …
Read More »Flutter ends listing on Dublin Euronext
As of this morning (24 January 2024), Flutter Entertainment Plc has declared that it has ceased trading of its ordinary shares on the Dublin Euronext Exchange. On Tuesday, 23 January, Flutter concluded its final day of trading on the Dublin Euronext, as the global gambling group prepares to list on the New York Stock Exchange (NYSE) on Monday, 29 January. …
Read More »Ireland told to improve research & understanding of problem gambling
The government of Ireland has been warned that it currently lacks the capacity to research problem gambling and its societal impacts, as dynamics that will be tested by the launch of a new Irish gambling market in 2023. New research from the Economic and Social Research Institute (ESRI) reveals that this issue “could be larger than initial estimates” and should …
Read More »Will Hansen: Xtremepush – Live marketing outcomes are a win-win for both operators and players…
Xtremepush has bolstered its omnichannel customer engagement platform by launching its betting-specific ‘Real-Time Sports Feeds’ designed to optimise operators ‘live campaigns’ reach and engagement with target audiences. New Business Executive Will Hansen states that Xtremepush’s sports feed can deliver new dynamics to bookmakers’ standardise marketing plays. SBC: Hi Will; thanks for the catch-up… Why are Real-Time Sports Feeds such an …
Read More »Flutter reopens Dublin HQ following +€15m makeover
Flutter Entertainment Plc has officially reopened its international HQ in Dublin following a €15.5 million investment to develop a state-of-art office to house its growing international workforce. The Dublin HQ has been designed by Claremont Group Interiors, who were charged with developing a ‘frictionless workspace’ that will accommodate 1,700 colleagues working across the key functions of sports trading, technology, product …
Read More »Xtremepush secures $33m cash injection to drive expansion plans
Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …
Read More »FSB revamps BetXS Ireland SSBT experience
FSB Tech has signed an agreement to revamp the self-service betting terminal (SSBT) capacity of BetXS – one of Ireland’s remaining independent bookmakers operating betting shops in County Dublin and Meath. The agreement will see FSB deploy its SSBT systems to modernise BetXS in-store environment to optimise engagement with modern sports customers. FSB upgrades will provide BetXS with a customised …
Read More »Gambling.com recruits Johannes Bergh as strategic lead
Gambling.com Group has strengthened its executive leadership team by appointing Johannes Bergh as new Chief Strategy Officer (CSO) to maintain growth momentum across multiple international markets. A seasoned digital growth strategist, Bergh has joined the affiliate marketing publisher’s leadership team from industry rival Catena Media Plc, where he served as Chief Operations Officer (2017-2020). During his executive tenure at Catena, …
Read More »DraftKings opens Dublin hub seeking closer wagering controls
Leading US daily fantasy sports (DFS) operator DraftKings has moved to expand its operational capacity, opening a Dublin-based hub that will house a reported 30 software engineers. Chief Technology Officer (CTO) Travis Dunn confirmed to the Irish Times that the Dublin Office would support DraftKings wagering expansion, working closer with its European vendors and helping the US outfit recruit top …
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