KAX Media rebrands to Gambling.com Group

Following an internal review, Industry affiliate marketing and player acquisition group KAX Media has rebranded to Gambling.com Group.

The affiliate marketing specialist has rebranded to better represent its legacy domain Gambling.com and to better communicate its business services.

The new name only applies to the Group’s holding company. The Group will continue to use the KAX Media brand as the name of the Group’s internal digital agencies located in Dublin, Ireland and in Tampa, United States.

Gambling.com became the Group’s largest website in 2012 and remains the company’s leading publishing asset, having grown substantially year on year for each of the last three years. The Group acquired the domain name for $2.5 million in April of 2011.

The high traffic legacy portal seeks to be the most informative news and review portal for online gambling sector. At present Gambling.com Group services 30 casino websites across 14 national markets in 8 languages.

In conjunction with the re-brand, the group has launched a new corporate website located at www.gambling.com/corporate.

Check Also

SBC Digital India speaker line-up

Gaming company founders join SBC Digital India speaker line-up

The speaker line-up for the SBC Digital India conference and exhibition is set to feature …

BGC highlights industry’s safety record in ‘A Safer Bet’ animation

The Betting and Gaming Council (BGC) has launched a new animation, ‘A Safer Bet,’ in …

US investor demands that Entain revise £250m Enlabs offer 

Entain Plc faces a shareholder clash in its £250 million pursuit to acquire leading Baltics …