SBC News Voice of the Sports Betting Industry
Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme.
Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’.
The BetBright partnership continues Digital Fuels recent marketing services expansion, which this week saw the agency announce that it had secured the UK launch contract of Tabcorp and New UK betting brand ‘Sun Bets’
Digital Fuel CEO Toby Oddy commented on the agreement:
“BetBright is an attractive proposition for affiliates. Their commitment to product development and customer engagement is certainly resonating with their players, and we are seeing many very promising signs, especially in terms of conversion and retention. With a casino powered by Microgaming, affiliates can be confident that BetBright are in a position to maximise the value of their referrals.”
The BetBright affiliate services account will be led by Digital Fuel Head of Affiliates Luke Cotton ([email protected])
