There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success. Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …
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With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …
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Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …
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Continuing our Countdown to Cheltenham, and with only eight days to go, SBC has been quizzing major operators on what we should expect from the four day event. SBC caught up with Amy Jones, UK PR & Mischief Maker at Paddy Power, who revealed that the Irish are tipped to win big at the Prestbury Cup, and that the bookmaker …
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With 11 days to go until the racing industry descends on Cheltenham Racecourse, SBC has been getting the run-down from major betting operators on what to look out for at The Festival. We’ve been asking whether we could be seeing a ‘wednesday wipeout’ and what the chances are of Willie Mullins retaining the Gold Cup title. Speaking to Harry Aitkenhead, PR …
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The amount of popular sporting events in March is, as usual, quite staggering, leading everyone in the betting industry to expect, or at least hope for, the customary increase in bets placed. That’s the view of affiliate Leadstar Media, which said it is looking to build on a great start to 2020 by cashing in on some of the major …
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Southwell Racecourse has confirmed that it will be marking International Women’s Day with an all-female racecard on Sunday 8 March. The decision comes after a record-breaking year for women in racing, and will be run in conjunction with the sport’s Diversity in Racing Steering Group, the BHA, Women in Racing and Great British Racing. Tallulah Lewis, Chair of Women in …
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Following its full acquisition of the Tote last month, the UK Tote Group has confirmed that it will be relaunching the Tote Ten to Follow after a five-year hiatus. The game will return for the 2019/20 National Hunt season, with the UK Tote Group having ‘reimagined’ the site to bring it into ‘a modern era’, set to go live before …
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Online gambling operator BetVictor will renew its sponsorship of Cheltenham Racecourse’s Gold Cup for a further three years, with the deal expected to run until 2021. The race, which will be named The BetVictor Gold Cup, takes place during the three-day long November Meeting at Cheltenham racecourse and sees runners compete for prize money worth £160,000. Matt Scarrott, Director of …
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Recent figures published by the Horserace Betting Levy Board (HBLB) have shown that interest in british horseracing has continued to grow, as both total and average attendance for the first half of 2019 Figures have indicated that there has been a two per cent rise in attendances, with total attendance reported to be 2,801,512. Average attendance per fixture has also …
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