The dust may have settled on the Cheltenham Festival but British racing still has its biggest fixture yet coming up tomorrow, the Grand National at Liverpool’s Aintree Racecourse. The fixture is a huge event for hardcore racing fans and casual bettors alike, with many part-time punters paying their only visit to a high-street bookies of the year during Grand National …
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“There’s only one Cheltenham!” – bookies celebrate the ‘Olympics’ of horse racing
It’s been just under a week since the last day of the glitz and glamour, profit and loss, prosecco and pints of the 2025 Cheltenham Festival wrapped up – and it was certainly an eventful one for bookies and punters. A series of favourites failed to secure the win causing frustration for the latter and relief for the former, but …
Read More »BetMGM to randomly award two customers £250k at Cheltenham
BetMGM is giving two random customers £250,000 each during the Cheltenham Festival this week. To celebrate the operator’s first year as the sponsor of the BetMGM Queen Mother Champion Chase – Wednesday’s feature race – BetMGM will deposit £500,000 split across two accounts. BetMGM’s UK Director, Sam Behar, commented: “We’re extremely proud to be associated with the 2025 Cheltenham Festival …
Read More »Cheltenham attendees to see ‘major step forward’ in the betting shop experience
Cheltenham Festival will be incorporating a new system for dynamic bets through a partnership between Racecourse Media Group (RMG) and Playtech Sports. The system will allow players to place their bets as the races occur in real time. In-play betting will be available in almost 16,000 Self Service Betting Terminals (SSBTs) across Great Britain and Ireland. Playtech Sports Managing Director, …
Read More »UK racing brings public spotlight on HorsePWR welfare campaign
The HorsePWR campaign has been re-launched by the British Horseracing Authority (BHA) and Great British Racing (GBR). Founded in April 2024, the HorsePWR campaign aims to expand the profile of horseracing to a wider audience by promoting its commitment to animal welfare. Funded as an initiative of the Horse Welfare Board (HWB), the new HorsePWR has been launched to coincide …
Read More »bet365: Cheltenham Festival’s influence is “bigger than ever”
It’s the most important week in the UK racing calendar, the “greatest show on turf”. Cheltenham Festival enamoured racing fans across the world as shock results twinned with a win for the favourite in the Gold Cup presented mixed results for fans and bookmakers. bet365 has told SBC News that the week of racing ended “honours even” between its trading …
Read More »BHA notes concerns on Irish dominance of Grade-1 racing
Julie Harrington, CEO of the British Horseracing Authority (BHA), has issued a statement regarding British Jump racing following the 2024 Cheltenham Festival. The BHA has voiced concerns over British Jump racing after Ireland dominated the Grade 1 racing at the 2024 Cheltenham Festival, where Irish trainer Wille Mullins surpassed 100 total Festival wins, emphasising the lack of competition that British trainers pose. …
Read More »Mark Wilson, FSB: five key steps in offering a leading horse racing service
Ahead of the Cheltenham Festival, Sportsbook and Trading Director Mark Wilson pinpoints five key challenges to be encountered, and highlight how FSB will overcome these as the true horse racing specialists in the sportsbook platform provider space. People The foundation upon which our entire horse racing operation has been built on. Having intuitive, in-house expert knowledge on the sport allows …
Read More »Cheltenham Festival: a roaring success or room for improvement?
Cheltenham Festival is arguably one of the biggest events in the betting calendar. With 200,000+ bettors descending on the racecourse over a five day period, and even more watching the racing unfold on TV, is it an attractive proposition for sports betting companies? Conleth Byrne, Product Director at SIS, and Alex Beecham, Managing Director of Checkd Media, gave SBC News …
Read More »FSB attains record ‘double-digit growth’ during 2023 Cheltenham Festival
FSB has reported a 38% year-over-year increase in bet numbers and a 45% growth in active players engaging with its partner community during the 2023 Cheltenham Festival. The sports betting and igaming supplier lauded the figures as ‘record performance numbers’, which were supplemented by a new platform revenue high for the annual event and a 5% jump in turnover from …
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