Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …
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In two separate marketing releases, UK sports betting operators Betway and Coral spoke to former jockey Katie Walsh and current competitor Tom Scudamore, who each gave a different perspective on the significance of the Grand National. Walsh is one of the most successful women to have ever competed in racing, having achieved over 100 wins including the Irish Grand National, …
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Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …
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Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …
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Last week’s Cheltenham Festival recorded a huge uptake in the number of viewers streaming the event, with the Racecourse Media Group (RMG) reporting the highest figure in British and Irish horse racing history. Utilising the services of real-time streaming technology platform Phenix, RMG secured up to 500,000 streams on individual races, representing a year-on-year growth rate of 60% across the …
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Scientific Games processed a ‘record volume of bets’ throughout last week’s Cheltenham Festival, reporting a ‘huge uplift’ of 53% on its OpenSports platform. The OpenSports solution is used by a number of leading sports betting operators including William Hill, Entain’s Ladbrokes and Coral brands and Flutter Entertainment’s Paddy Power and Betfair companies. In addition to the 53% increase in betting …
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Video, audio and social media content have – according to Shane Anderson, Senior Director of broadcasting at Better Collective – played an integral role in engaging with punters on a multi-platform level. Ahead of this year’s Cheltenham Festival, which will take place without spectators, Anderson believes that Better Collective’s Jump To It show can help deliver engaging insights for racing …
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Sky Bet has announced the production of a new documentary centred around the online betting operator’s brand ambassador Daryl Jacob is in the pipeline. The film, titled ‘Daryl Jacob: Being a Jockey’, which will be released ahead of the 2021 Cheltenham Festival, ‘aims to capture the highs and lows of life as a professional jockey’ and in particular, National Hunt …
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Online betting operator MansionBet has initiated a new marketing campaign, ‘#MerryCheltmas’, ahead of the upcoming Cheltenham Festival. By creating a unique title for the festival, the sportsbook intends to market the event as ‘the most wonderful time of the year’ for racing fans. As part of the campaign, MansionBet will launch a range of offers for the week-long series of …
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Global betting exchange Betdaq (Entain Plc) has announced a commission-free offer on all sports across the four days of the upcoming Cheltenham Festival. The operator’s traders will be able to take advantage of 0% commission on all 28 races taking place during the festival (16-19 March), in addition to other major sporting events held during the same period, including UEFA …
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