The new facility enhances the customer experience by enabling customers to pick their price on every horse in every UK race.
With ‘Lengthen The Odds’, punters can choose up to fifteen prices on every horse in every race, meaning odds-on favourites are a thing of the past in UK Racing. The functionality is currently only available on the BetVictor iOS App.
For example, Douvan will be many people’s banker for the meeting at next week’s Cheltenham Festival, but at his current odds of around 1/3 he will have limited appeal for many punters.
But with ‘Lengthen The Odds’, the BetVictor customer can choose the price he or she wants for the horse and the fluid slider will show how many lengths the selection needs to win by in order to match the odds selected.
Eoin Ryan, Head of Sportsbook Product at BetVictor, said: “This exciting initiative once again highlights our commitment to in-house technological development and our focus on providing customers with a more intuitive betting experience.
“We have a number of new product improvements in the pipeline but are really excited by the potential of ‘Lengthen The Odds’; there will never be another odds-on favourite at BetVictor.”