With only three days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Geoff Banks of Geoff Banks Sports, we found out why he thinks the possibility of a Wednesday wipeout is a ‘figment of the imagination’, and why request-a-bets might not …
Read More »
With only a few days left in the Countdown to Cheltenham, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking to Leon Blanche, Head of Communications at BoyleSports, he explained why the Irish bookmaker has held off ‘on going Non Runner No Bet’, and how promotional offers are helping …
Read More »
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has ramped up its pre-Festival campaign. Speaking to Head of Betting at Racing Post, Brian Morris, he told SBC how they’re getting Festival-ready, which runners and riders are worth keeping an eye on, and whether he thinks Al Boum Photo could retain his Gold …
Read More »
The UK Tote Group, Jockey Club Racecourses and Britbet have agreed that the new ‘Tote Guarantee’ will be made available to punters at next week’s Cheltenham Festival. The Tote Guarantee will ensure that The Tote will at least match the industry Starting Price (SP), with the chance to exceed the SP if the pool price is bigger on all win …
Read More »
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success. Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …
Read More »
With the Countdown to Cheltenham well underway, SBC has continued to question the betting industry’s major operators on what to expect at the four day event. Speaking with Betway’s Head of Corporate Communications and PR Alan Alger, he revealed that sponsoring the Betway Champion Chase is a key asset for the operator, and suggested that Ballymoy could be worth backing …
Read More »
Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …
Read More »
Continuing our Countdown to Cheltenham, and with only eight days to go, SBC has been quizzing major operators on what we should expect from the four day event. SBC caught up with Amy Jones, UK PR & Mischief Maker at Paddy Power, who revealed that the Irish are tipped to win big at the Prestbury Cup, and that the bookmaker …
Read More »
With 11 days to go until the racing industry descends on Cheltenham Racecourse, SBC has been getting the run-down from major betting operators on what to look out for at The Festival. We’ve been asking whether we could be seeing a ‘wednesday wipeout’ and what the chances are of Willie Mullins retaining the Gold Cup title. Speaking to Harry Aitkenhead, PR …
Read More »
The amount of popular sporting events in March is, as usual, quite staggering, leading everyone in the betting industry to expect, or at least hope for, the customary increase in bets placed. That’s the view of affiliate Leadstar Media, which said it is looking to build on a great start to 2020 by cashing in on some of the major …
Read More »
SBC News Voice of the Sports Betting Industry