Tag Archives: bwin

KOA applicants urge KSA to clarify cooling-off commands 

Entain Plc and Kindred Group have reaffirmed their intent to join the Netherlands KOA online gambling marketplace which is due to launch on 1 October.  Yesterday, KOA’s first 10 licenced applicants were disclosed by Kansspelautoriteit (KSA), the Netherlands’ gambling regulatory authority. Presumed to be taking part in the KOA’s first licensing window, European igaming giants Entain and Kindred withdrew their …

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Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Bwin secures sponsorship extensions with five German clubs

Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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Entain and ARC form media JV to revitalise greyhound racing’s appeal

Entain Plc will revamp its live racing offering across its entire sportsbook portfolio having secured an exclusive long-term media rights partnership with Arena Racing Company (ARC).  The exclusive partnership will see ARC deliver a new range of horseracing and greyhound media products for its UK flagship sportsbook unit of Ladbrokes Coral, as well as for its digital betting brands of …

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International expansion assists Entain with COVID-19 comeback

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has swung back into the black with the group’s expansion into regulated markets along with its pivot towards online betting offsetting the impact that COVID-19 has had retail operations. Publishing its full-year results for the period January – December 2020, Entain declared revenues of £3.56 billion, a ‘flat’ change from the £3.57 billion recorded in 2019. Underlying EBITDA …

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Entain says £8bn MGM Resorts offer ‘significantly undervalues’ company but asks for more information

Diversified Entain rides out 2020 retail storms

Responding to press speculation, the Board of Entain has confirmed that it has received proposals from its US partner MGM Resorts International (MGMRI) concerning a possible offer for the company, but has quickly poured cold water on any deal being agreed in the short-term. Reports emerged in the Wall Street Journal yesterday that MGM had made a fresh approach for …

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