Smartsoft Gaming takes Entain’s igaming offering “to the next level”

Smartsoft Gaming will “elevate the non-traditional offerings” of Entain after agreeing to supply its portfolio of games to the operator.

Entain’s “landmark igaming brands” – which includes bwin, PartyCasino and Sportingbet – will also benefit from access to Smartsoft’s flagship JetX title as well as the supplier’s roster of promotion tools.

This, Smartsoft explained, will help to engage new and existing players whilst also “stimulating customer loyalty”.

Guram Gotsadze, Chief Executive Officer at Smartsoft Gaming, said: “Smartsoft Gaming has built its reputation as a pioneer in non-traditional casino games, with a constant focus on innovation and user experience.

“Entain has been our great partner on a local scale and now having our games live on Entain brands globally is a fantastic opportunity and yet another endorsement that SmartSoft is the best-in-class.”

This latest content distribution agreement has been praised as a milestone in Smartsoft’s “global expansion in the igaming world”. It builds upon a previous agreement with Entain’s Crystalbet brand.